Requirements
Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
Work with global marketing to localize relevant campaigns in service of user growth.
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
Grow our user base and increase awareness of the brand in fun, creative and informative ways.
Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
Manage new media partnerships end-to-end to drive measurable growth.
Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
Help shape the brand in Argentina.
Requirements
Fluency in Spanish and English is a must.
Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.
Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.
Must have a strong interest and knowledge in crypto/blockchain/technology.
Must be able to work independently.
A university degree relating to Marketing is a plus.
Strong coordination skills and strategic mindset for marketing.
Familiarity with online and offline marketing avenues such as social media, community management, and event management.
Proven experience in growing and managing user base.
Skills Required
- Fluency in Spanish and English
- Minimum 5 years of relevant marketing experience
- Strong interest and knowledge in crypto, blockchain, or technology
- Proven experience in growing and managing a user base
- Familiarity with online and offline marketing channels (social media, community management, event management)
- Strong coordination skills and strategic marketing mindset
- Execution-oriented, able to work independently with drive and scrappiness
- University degree relating to Marketing
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
