Jobs at Binance

Own and scale APAC programmatic advertising strategy to drive user acquisition, retention, and ROAS. Lead media buying across auctions, PMPs, preferred deals and PG; leverage AI/ML and automation; set best practices for targeting, frequency, remarketing, brand safety and DCO; research and scale emerging channels like CTV, audio, contextual and DOOH.

Design and iterate secure, user-friendly trading interfaces (Convert, in-chat cards, AI trading analytics). Conduct user research, produce production-ready UI/UX deliverables (flows, wireframes, prototypes, component specs), define and optimize trading metrics, and collaborate with product, engineering, risk, compliance and operations to deliver consistent, scalable global trading experiences.

Manage full financial and management reporting, cash flow, tax and GST compliance, budgeting, statutory and annual reports, audits, and revenue and balance sheet reconciliations.

Build and maintain full-stack web applications using React/Vue frontends and Java/Spring Cloud microservices. Design and consume REST/AI model APIs, work with SQL and NoSQL databases, use AI-assisted development tools, own features end-to-end, collaborate across product and design, ensure high-quality UI/UX, write tests, and contribute to documentation and architecture.

Tier 3 Technical Support Engineer responsible for advanced troubleshooting of distributed trading/payment systems, collaborating with DevOps and backend teams, building automation tools, dashboards, and incident management processes, and supporting Java/Spring Boot microservices and blockchain infrastructure to ensure 24/7 platform stability.

Lead global card program roadmap and launches (virtual and physical), manage issuer/processor/manufacturer relationships, integrate digital wallets (Apple/Google Pay), oversee card supply chain and vendors, negotiate commercial agreements, build SOPs and scalable operations, drive GTM with Product and Growth, and monitor performance through data-driven analysis.

Lead paid social user acquisition across APAC: build media plans, set up and optimize campaigns (Meta, TikTok, X, etc.), run A/B tests, analyze performance, and collaborate with creative, data, brand, and product teams to meet CPA and ROAS goals.

Lead go-to-market strategy and execution for multiple Binance products. Define positioning, messaging, audience and goals; run insights-driven marketing experiments; collaborate cross-functionally; coach and grow a product marketing team to drive business outcomes.

Lead delivery and iteration of DeFi/on-chain data features for a Web3 wallet: define requirements, manage protocol integrations and multi-chain expansion, align data standards across teams, build metrics and feedback loops, and ensure data accuracy, stability, and quality.

Lead Android architecture and infrastructure for Binance mobile apps: design, build, optimize, and maintain high-performance Kotlin/Java applications, create shared libraries and toolchains, collaborate on hybrid JavaScript runtimes, and use profiling and AI-assisted debugging to troubleshoot and improve app performance.

Lead backend QA efforts across the SDLC: design and execute test plans and automation, validate APIs, databases and distributed services, track defects, and improve test strategy to reduce manual effort.

Manage and grow relationships with affiliates, KOLs, trading communities, and partners to drive user acquisition, trading volume, retention, and revenue. Monitor performance metrics, detect risks (wash trading, arbitrage, multi-accounting), handle disputes, design joint campaigns and incentives, analyze ROI and lifecycle performance, support onboarding and due diligence, and collaborate with Marketing, Product, Risk, Compliance, Operations, and Legal.

Design, develop, and maintain high-stakes frontend applications for exchange and Web3 wallet platforms. Collaborate with design, backend, and product teams to translate requirements, implement security and performance optimizations, and integrate blockchain/Web3 frameworks (Ethers.js, Web3.js, Wagmi). Build developer toolkits, monitor errors, and stay current on DeFi, DEXs, and on-chain trading technologies.

Design, build, and improve DApps and smart contracts; optimize backend services for multi-chain scalability and reliability; perform code reviews and testing; enforce blockchain security best practices; collaborate with frontend, product, and stakeholders; stay current with blockchain technologies and platform improvements.

Design, build, and maintain internal developer tools, backend services, and automation to improve engineering efficiency. Integrate tools with CI/CD and cloud platforms, diagnose and fix tooling issues, research new tooling approaches, and ensure platform scalability, reliability, and maintainability.

Advance reasoning and planning of foundation models by building data acquisition, SFT, reward modelling, and RL workflows. Design scalable retrieval, indexing, vector search, reranking, and RAG pipelines; research multimodal/graph retrieval and advanced decoding (MCTS, A*); teach models to use external tools/APIs; build agents and evaluation methodologies; collaborate to productionise large-scale LLM/VLM/agent systems.

Design, implement, and maintain large-scale, mission-critical infrastructure. Automate CI/CD and operational workflows, manage configuration and deployments, enhance observability, resolve production issues, recommend architectural improvements, and ensure system security in collaboration with development and QA teams.

Lead regional month-end financial performance reviews and prepare management reports. Perform scenario analysis for market entry, pre- and post-ROI marketing analysis, strategic business partnering with regional and BU leaders, and drive process, data handling, and reporting improvements.

Design, build, and maintain scalable, high-concurrency backend systems for a decentralized wallet. Develop distributed services, optimize JVM/multi-threading performance, integrate APIs and messaging systems, collaborate on architecture, and explore AI/LLM solutions.

Provide Tier 3 technical support for large-scale trading systems, troubleshoot distributed backend and blockchain issues, collaborate with developers/DevOps, build automation tools, dashboards, and monitoring, document root causes, and support 24/7 incident management for Binance's platform.