Growth Engineer

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
200K-220K Annually
Entry level
Fintech • Payments • Software
Go further, faster, with Rho. Take charge of business finances with Rho’s automated spend and cash management platform.
The Role
Build and operate Rho’s SEO and AEO growth systems, including AI visibility tracking, technical SEO improvements, CMS and codebase changes, agentic content pipelines, claims verification, and performance monitoring. Measure the impact of search visibility on organic signups, funded accounts, and CAC. Lead content and comparison-page expansion for incorporation while establishing automated alerts, runbooks, and scalable systems for future growth initiatives.
Summary Generated by Built In

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.

About the role

We're hiring a Growth Engineer to make Rho the #1 answer for startup and business banking, both in classic search rankings and in the answers AI engines like ChatGPT, Perplexity, and Google AI Overviews give. You'll then extend that position into Rho's newer product lines: incorporation, payroll, and invoicing. For your first six months this is 100% of your focus; after that, you'll take the systems and instincts you built here to the next growth problem.

This is a hands-on building role. You ship production code and page changes yourself, you don't spec them and hand them off. You'll inherit a working agentic SEO/AEO system and make it faster, more reliable, and more autonomous, from the agents that sweep and fix pages around the clock to the runbook that lets it all run without you.

You're accountable for whether Rho wins, not for pages published or dashboards built. AI citation share, rankings on priority keywords, organic signups, and funded accounts from organic are how your work gets judged.

Key responsibilities
  • Live in AEO/SEO dashboards: own AI visibility, citations, and sentiment across every tracked topic, and turn weekly deltas into shipped fixes.

  • Run the weekly operating rhythm: competitor intel refresh, a full sweep of AI-citation position by keyword with fixes shipped to existing pages, and an easy-read SEO/AEO scorecard reported every Friday.

  • Ship page changes directly to rho.co through the CMS and codebase: on-page optimization, structured data, internal linking, and new pages, with protected high-value pages routed through review.

  • Own and extend the multi-agent content pipeline (research, drafting, specialist review, compliance gate, marketing sign-off) for new articles and product-page refreshes.

  • Maintain the claims and competitor source-of-truth layer every piece of content is checked against, so nothing ships with an unverified product fact or competitor claim.

  • Monitor technical SEO and AEO health: crawlability and indexing, AI crawler access, site performance, and regressions, caught by alerts rather than by a drop in traffic.

  • Build a measurement feed that ties search and AI visibility to signups, funded accounts, and CAC by product line.

  • Lead a flood-the-zone push on incorporation: the clusters, pages, and comparisons that win that category.

  • Leave every system with monitoring, alerting, and a runbook so it can run without you.

Requirements
  • Strong generalist engineering background: comfortable owning a system from data pipeline through production changes through alerting, not just one layer of the stack.

  • Deep, current knowledge of technical SEO, plus a working point of view on how AI answer engines select and cite sources.

  • Hands on with the SEO toolchain (Ahrefs, Google Search Console, rank-tracking APIs) and AI visibility platforms like Profound; you pull numbers from the scoreboards, you don't estimate them.

  • Has built LLM or agentic content pipelines that ship to production with human and compliance review gates, not just a demo.

  • Comfortable working inside a regulated business: exact disclosures, verified claims, and compliance review as part of the shipping process.

  • Rigorous about monitoring and alerting: you'd rather find out a page slipped from a dashboard than from a quarterly review.

  • Comfortable in a fast moving, ambiguous environment, and ready to take what you built here to the next growth problem after your first six months.


Our people are our most valuable asset. The base salary for this role is $200,000-$220,000. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.
Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

Skills Required

  • Strong generalist engineering background, including ownership of data pipelines, production changes, and alerting
  • Deep, current knowledge of technical SEO
  • Working knowledge of how AI answer engines select and cite sources
  • Hands-on experience with Ahrefs, Google Search Console, and rank-tracking APIs
  • Experience with AI visibility platforms such as Profound
  • Experience building LLM or agentic content pipelines for production with human and compliance review gates
  • Ability to work in a regulated business with verified claims, exact disclosures, and compliance review
  • Strong monitoring and alerting practices
  • Comfort working in a fast-moving, ambiguous environment

Rho Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Rho and has not been reviewed or approved by Rho.

  • Fair & Transparent Compensation — Pay is characterized as market-competitive across key product, engineering, and sales roles, and compensation is highlighted as a relative strength in employer profiles. Compensation satisfaction appears strong compared to other categories, even when other aspects of the experience are mixed.
  • Healthcare Strength — Core medical, dental, and vision coverage plus life and disability insurance and HSA/FSA options are consistently listed across postings. This breadth of standard healthcare benefits positions the package as competitive for a growth-stage fintech.
  • Leave & Time Off Breadth — PTO, paid holidays, parental leave, and bereavement leave are explicitly included in third-party listings. Hybrid flexibility is also noted, supporting practical use of time off.

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The Company
HQ: New York, NY
200 Employees
Year Founded: 2018

What We Do

Rho's mission is to make finance frictionless for organizations. Our automated, integrated platform has everything a finance leader needs across commercial banking and spend management to save finance leaders money and boost their team’s productivity.

Why Work With Us

Rho is solving a significant challenge for finance leaders. This is a great opportunity to be part of a special mission to make finance frictionless. Rho is perfect for high-performers who move fast, know how to prioritize for impact, lead with empathy, and bring diverse skillsets and perspectives to help make customer lives easier.

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