The Role
Own lifecycle email marketing, conversion optimization, content strategy, SEO production planning, PPC agency coordination, and organic community engagement for a self-serve consumer funnel. The role develops persuasive landing pages and use-case content, manages social and community presence, and reports on lifecycle, conversion, content, and paid-media performance. It requires strong growth marketing experience, marketing automation proficiency, CRO knowledge, and the ability to translate technical information into effective content.
Summary Generated by Built In
We're looking for someone to be the Senior Marketing Manager's right hand - able to own significant pieces of the funnel end-to-end without needing heavy direction. You'll drive lifecycle, conversion, content, and community across our self-serve consumer base, right as search itself shifts toward AI-driven discovery.
Your Location:
Your Location:
- You'll work out of the Atlanta, GA area
- Our Office: 425 Maestro Dr Second Floor, Reno, NV 89511
Your Schedule:
- Full Time (40hrs/Wk)
- Monday to Friday: 8am to 5pm
Your Manager:
- Balbina, Senior Marketing Manager
Your Contribution to No-IP:
- Own lifecycle/email marketing for the self-serve funnel
- Own conversion-rate optimization on signup/upgrade flows
- Own content calendar, translate agency SEO/keyword briefs to a production plan
- Coordinate with the agency on PPC and paid social strategy
- Run organic social and community presence (Reddit, social, etc.)
- Write high-value content: comparison pages, use-case, landing pages
- Report on lifecycle, conversion, content, and PPC metrics
Your Ideal Background/Experience:
- 4+ years in growth, lifecycle/email, or content marketing
- Strong understanding of AIO/GEO/SEO
- Experience directing PPC strategy and briefs - you'll brief our agency
- Hands-on experience with lifecycle/email tools (HubSpot, Salesforce)
- Familiarity with CRO fundamentals - A/B testing and funnel analysis
- Strong writing skills: Turn technical information into persuasive content
Nice to Have:
- Background in a subscription, SaaS, or infrastructure/networking product
- Experience supporting a freemium/pricing-model transition or working with an outside agency
No-IP's Contribution to You:
- $80-$90k base salary
- 401k w/match
- Health, Dental, Vision - 100% covered!
- 20 days PTO + 1 week paid holiday closure
- 9 Paid Holidays
- Professional development reimbursement
About
At TheCoTeam we are the Anti-Recruiters. We help companies hire for a fraction the price of recruiters and white-label the leading edge of their hiring process. We do this by:Crafting exceptional job postsPosting these job descriptions to sites to drive applicationsReview all inbound resumesInviting the most promising candidates to initial interviews (aka "Pre-Interviews")Assuring the appropriate alignment of skills/cultural fit/compensationPosting all interview notes, scorecards, and our assessment for reviewShort-listing the best candidates for 2nd Round interviews directly with the hiring companyThis saves companies at least 10hrs per role and allows them to focus on running their business!
Skills Required
- 4+ years of experience in growth, lifecycle email, or content marketing
- Strong understanding of AIO, GEO, and SEO
- Experience directing PPC strategy and creating agency briefs
- Hands-on experience with lifecycle and email marketing tools, including HubSpot or Salesforce
- Familiarity with CRO fundamentals, A/B testing, and funnel analysis
- Strong writing skills and ability to translate technical information into persuasive content
- Background in a subscription, SaaS, or infrastructure/networking product
- Experience supporting a freemium or pricing-model transition
- Experience working with an outside agency
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The Company
What We Do
TheCoTeam provides services to attract talent, process applicants, and connect companies with qualified candidates, often at a reduced cost. They also offer coaching and consulting to help businesses run more efficiently.
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