The Role
Manage audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership reporting. Develop integrated multichannel campaigns and lifecycle programs supporting acquisition, conversion, engagement, digital adoption, cross-selling, and retention. Coordinate teams across digital, email, mobile, CRM, media, analytics, creative, legal, and compliance. Use segmentation, personalization, testing, and performance insights to optimize customer journeys and improve business outcomes.
Summary Generated by Built In
Requisition Number: 2385135
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
Preferred Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates
- Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals
- Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion
- Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels
- Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones
- Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance
- Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions
- Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys
- Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability
- Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- Bachelor's degree in marketing, communications, business, or related field
- 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles
- Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth
- Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution
- Demonstrated solid project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment
- Demonstrated ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action
- Demonstrated solid collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams
- Proven excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials
Preferred Qualifications:
- Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience
- Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.
Skills Required
- Bachelor's degree in marketing, communications, business, or a related field
- 5+ years of experience in growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles
- Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies supporting acquisition, activation, conversion, engagement, digital adoption, retention, or business growth
- Experience with audience segmentation, targeting, customer journeys, personalization, testing, and multichannel campaign execution
- Solid project management skills managing multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment
- Ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action
- Solid collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams
- Excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials
- Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience
- Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
Gallery
Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
