Allara is a comprehensive women’s health provider that specializes in expert, longitudinal care that supports women through every life stage. Trusted by over 60,000 women nationwide, Allara makes expert healthcare accessible by connecting patients with multidisciplinary care teams that have a deep understanding of hormonal, metabolic, and reproductive care. Allara provides ongoing support for hormonal conditions like PCOS, chronic conditions like insulin resistance, and life stages like perimenopause, helping patients see improved health outcomes. As one of the fastest-growing women’s health platforms in the U.S., Allara is bridging long-overlooked gaps in healthcare for women.
The Opportunity
As our Growth Analyst, you'll own the measurement and analytics that help Allara acquire more patients efficiently. Reporting to the VP of Growth, you'll make our metrics trustworthy, explain what's driving performance, and turn insights into decisions across marketing channels, creative, landing pages, and onboarding. Your work will support our mission of providing comprehensive care for women with PCOS and hormonal imbalances.
You’ll be the day-to-day owner of growth analytics and marketing measurement, ensuring reliable data across our analytics and advertising platforms in partnership with Engineering.
Location: Hybrid (NYC). We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.
Your Impact
Own growth measurement across Amplitude, Metabase, Snowflake, and OursPrivacy, including event definitions, tracking plans, documentation, and ongoing QA. Identify missing, duplicate, or incorrectly mapped events and drive fixes with Engineering.
Own and improve marketing attribution, including UTM standards, channel definitions, attribution windows, and acquisition-source persistence through onboarding and patient conversion.
Reconcile advertising platform, Amplitude, and internal performance data. Explain discrepancies, monitor data quality, and establish consistent reporting definitions.
Analyze paid social, paid search, influencer, organic, and lifecycle performance to identify opportunities to improve acquisition cost, conversion, and downstream patient outcomes.
Assist in building creative tagging and reporting frameworks to evaluate concepts, hooks, formats, messaging, and creators. Translate performance patterns into recommendations for creative testing.
Analyze landing page and onboarding funnels to diagnose drop-offs, accounting for traffic mix, device, patient cohorts, and time to convert.
Partner with Growth and Growth Product to design and analyze A/B tests and incrementality studies, communicating uncertainty and distinguishing attributed conversions from incremental impact.
Build and maintain dashboards and recurring performance readouts that explain what changed, why it matters, and what to do next. Proactively surface opportunities and risks..
Required Qualifications
4+ years of experience in growth, marketing, or product analytics, with demonstrated ownership of measurement and analysis. Experience in healthcare, consumer subscriptions, or a comparable acquisition-focused business is a plus.
Strong SQL skills and experience combining advertising, behavioral, and business data. Proficiency with spreadsheets and BI or dashboarding tools.
Hands-on experience with Amplitude or a comparable event analytics platform, including funnels, cohorts, event taxonomy, and tracking validation.
Experience building or improving marketing attribution, including UTMs, identity resolution, conversion windows, and reconciliation of platform and internal results.
Working knowledge of event routing and server-side measurement, with the ability to define implementation requirements and troubleshoot with Engineering. OursPrivacy experience is a plus.
Experience analyzing paid marketing and creative performance, including CAC, conversion lag, audience and spend differences, and attribution limitations.
Sound understanding of experimental design, statistical uncertainty, and incrementality. Ability to translate analysis into clear, practical recommendations.
Comfort working independently, prioritizing competing questions, and building reliable processes in an evolving environment.
What Allara Offers
Compensation & Career Growth
$134,000 - $157,000 with opportunities for advancement
Equity
Professional development & employee learning programs
Actual compensation will be determined based on a variety of factors, including but not limited to: candidate experience, location, education, certifications, and skill set. In addition to base salary, our total compensation package includes equity, comprehensive health benefits (medical, dental, vision), generous paid time off, and additional wellness and professional development perks.
Work Environment & Flexibility
3-day hybrid in NYC
Unlimited PTO & 11 company holidays
Health & Wellness
Medical, dental, and vision benefits
Health Savings Account (HSA) & Flexible Spending Account (FSA)
Long- and short-term disability coverage
Annual employee wellness stipend
Family & Future Planning
401(k) plan
Parental leave & family planning support benefits
Additional Perks
Company-issued laptop
Annual work-from-home stipend
Commuter benefits (if applicable)
A collaborative, mission-driven culture focused on improving patient care
At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We’re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.
Skills Required
- 4+ years of experience in growth, marketing, or product analytics
- Strong SQL skills
- Experience combining advertising, behavioral, and business data
- Proficiency with spreadsheets and BI or dashboarding tools
- Hands-on experience with Amplitude or a comparable event analytics platform
- Experience with funnels, cohorts, event taxonomy, and tracking validation
- Experience building or improving marketing attribution, including UTMs, identity resolution, conversion windows, and data reconciliation
- Working knowledge of event routing and server-side measurement
- Ability to define implementation requirements and troubleshoot with Engineering
- Experience analyzing paid marketing and creative performance
- Understanding of experimental design, statistical uncertainty, and incrementality
- Ability to translate analysis into clear, practical recommendations
- Ability to work independently and prioritize competing questions
- Experience in healthcare, consumer subscriptions, or a comparable acquisition-focused business
- OursPrivacy experience
What We Do
Allara is a virtual care platform for women living with hormonal, metabolic, and gynecological conditions like PCOS, endometriosis, perimenopause, and thyroid disorders. These conditions affect millions of women, yet they remain under-diagnosed and under-treated. The typical patient spends years bouncing between disconnected specialists, repeating her story, and leaving without a clear plan. We exist to fix that broken experience. Allara brings OB/GYNs, Endocrinologists, Nurse Practitioners, and Registered Dietitians onto one connected care team. Instead of treating a single symptom in isolation, our clinicians look at the whole picture, from labs and medication to nutrition and lifestyle, and build a coordinated, evidence-based plan for each member. Care is delivered virtually, on the member's schedule, with the kind of continuity that traditional healthcare rarely offers for these conditions. Making that possible takes serious technology and clinical infrastructure. Our team builds and scales the systems behind the entire member journey: care delivery and messaging, scheduling, clinical and provider workflows, data pipelines, and the member-facing experience. Every part of the product connects directly to how well we can treat people. We treat women's health as the serious, science-backed field it has always deserved to be, and we're growing quickly in a market that legacy healthcare has overlooked for decades. It's a rare combination: a large, meaningful problem, real momentum, and a team small enough that your work is visible and matters.
Why Work With Us
We're a small, fast-moving team where engineers own real systems end to end and ship quickly. Modern stack, meaty problems, and a short line from your work to patient outcomes. If you want to build in a space finally getting the investment it deserves, this is the place.
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