Audience Growth Analyst

Posted Yesterday
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New York, NY, USA
In-Office
60K-67K Annually
Junior
eCommerce • Retail • Sales
The Role
Supports SEO audience growth for Sotheby’s Luxury Division by tracking keyword performance, maintaining Adobe Analytics dashboards, optimizing landing pages and content, writing keyword-focused copy, conducting competitive analysis, and preparing performance updates. The role collaborates with content marketing stakeholders, applies AI tools, monitors SEO trends, and translates analytics into actionable recommendations for increasing organic traffic and audience engagement.
Summary Generated by Built In

ABOUT SOTHEBY'S

Established in 1744, Sotheby’s promotes access and ownership of exceptional art and luxury objects through auctions, private sales and retail. Our deep expertise across 70 selling categories is supported by a leading technology platform and a global network of specialists spanning 40 countries. Selling categories include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits and Design, as well as collectible cars and real estate through RM Sotheby’s and Concierge. Sotheby’s Financial Services is a leading art lender and provides capital solutions for collectors around the world, having originated more than $12 billion in loans since its inception. Sotheby’s new global headquarters is now open at the iconic Breuer building at 945 Madison Avenue in New York City.

The Role:
As a Junior SEO Audience Growth Associate, you will support the Search Audience Senior Manager in driving search traffic growth for Sotheby’s Luxury Division. You’ll assist in optimizing SEO strategies, creating and refining SEO-focused content, and analyzing performance data to help attract and engage qualified buyers and sellers across key luxury categories. This is an exciting opportunity to contribute to a renowned brand while further developing your skills in SEO, copywriting, and data-driven marketing.

Responsibilities:

  • Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush.
  • Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance.
  • Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages.
  • Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords.
  • Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources.
  • Conduct competitive analysis to identify trends and opportunities within the luxury market.
  • Support in preparing monthly performance updates and strategic priorities for internal stakeholders.
  • Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space.

You’ll Be Successful If:

  • You have 1-2 years of experience in copywriting, SEO copywriting, or a related role.
  • You have a passion for the luxury industry and an understanding of its dynamics and trends.
  • You are data-driven, detail-oriented, and skilled at translating analytics into actionable insights.
  • You are an effective communicator with strong organizational skills and the ability to prioritize tasks.
  • You thrive in a fast-paced environment and are proactive, adaptable, and collaborative.

Ideal Experience & Competencies:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics.
  • Proven ability to write compelling, optimized content for digital platforms.
  • Basic knowledge of content management systems (CMS) and a willingness to deepen your expertise.
  • Familiarity with AI-driven content tools and their applications in SEO.
  • A proactive approach to problem-solving and an eagerness to learn and grow in the SEO space.

The proposed base salary for this position ranges from $60,000—$67,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. 

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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.

Skills Required

  • 1-2 years of experience in copywriting, SEO copywriting, or a related role
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics
  • Ability to write compelling, optimized content for digital platforms
  • Basic knowledge of content management systems
  • Familiarity with AI-driven content tools and their applications in SEO
  • Passion for the luxury industry and understanding of its dynamics and trends
  • Data-driven, detail-oriented, and able to translate analytics into actionable insights
  • Strong communication, organization, prioritization, collaboration, and adaptability skills
  • Proactive approach to problem-solving and eagerness to learn and grow in SEO

Sotheby's Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sotheby's and has not been reviewed or approved by Sotheby's.

  • Healthcare Strength Healthcare coverage is described as broad, spanning medical, dental, vision, prescription coverage, and company-paid life insurance. Mental health benefits and disability coverage are also included as part of the package.
  • Retirement Support Retirement support includes a 401(k) plan with company matching. Additional financial supports such as flexible spending accounts and an employee stock purchase plan are also referenced.
  • Leave & Time Off Breadth Time-off policies are characterized as generous, including paid time off, paid holidays, and sick days. Paid parental leave and family-related supports are also included in the overall offering.

Sotheby's Insights

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The Company
HQ: New York, NY
2,801 Employees
Year Founded: 1744

What We Do

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access, connoisseurship and preservation of fine art and rare objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.

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