The Role
Analyze growth and advertising performance across multiple channels, maintain dashboards, evaluate creative tests, conduct funnel and cohort analysis, track lifecycle campaigns, investigate anomalies, monitor competitors, and support budget recommendations. The intern will use spreadsheets, SQL, Metabase, and marketing analytics platforms to identify trends and improve acquisition, conversion, and revenue performance.
Summary Generated by Built In
Team: Growth
Location: Bangalore
Duration: 3 months
About FloBiz
FloBiz builds AI for the world's small businesses. Starting in India - the hardest market on earth (thin margins, 12 languages, a phone as the only computer) - the company has built an in-house AI stack spanning speech (Flo Voice Labs, tuned for Indian languages and Gulf Arabic), vision (OCR that reads handwritten, thermal-printed, and crumpled bills), and agents (systems that plan, call, and re-plan until the job is done). All in-house. All in production.
That stack powers four products:
- myBillBook - billing, stock, and accounting software trusted by 1 crore+ businesses across 18,353 pincodes; ₹5.9 lakh crore billed on the platform.
- myCashFlo.ai - the AI collections manager. Calls parties, sends reminders, and follows up on payments daily, in the customer's language.
- heyAnaya.ai - the AI front desk, live in the UAE. Books appointments and follows up on no-shows in Gulf Arabic or English, 24/7.
- mySandesh - festival greetings, offers, and promotional posts made and shared in seconds.
Founded in 2019 by IIT and BITS alumni. Backed by Peak XV Partners, Greenoaks, Think Investments, BEENEXT, and Elevation.
Key responsibilities
- Refresh daily performance dashboards (spend, CPL, CPQL, cost per demo scheduled, cost per demo done, conversion, ROAS) across Meta, Google, Bing, and Snap for both myBillBook and MCF
- Prepare weekly creative test analysis packs - per creative, per audience, per form
- Build and maintain performance dashboards, including the AI SDR performance dashboard and creative testing dashboard
- Run funnel metrics, cohort analysis, and revenue attribution from Metabase
- Track CleverTap lifecycle campaign performance (payment recovery, autopay, invoice prompts, activation journeys)
- Run ad hoc analyses on performance shifts and questions raised in planning meetings
- Compare 7-day / 14-day / 28-day performance windows before making budget or scale recommendations
- Sweep competitor ads on Meta Ad Library and YouTube weekly; flag creative or positioning shifts
- Flag data anomalies and tracking issues before they surface in reviews
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Business, Economics, Statistics, or a related field
- Strong Excel and Google Sheets skills - pivot tables, lookups, conditional aggregates, chart creation etc
- SQL - comfortable running and modifying queries (Metabase or similar)
- Strong ability to read and interpret data - can identify trends, outliers, and probable root causes
- Attention to detail - reports and dashboards are only useful if the underlying numbers are correct
Preferred (nice to have)
- Prior exposure to Meta Ads Manager or Google Ads (freelance, personal projects, prior internship)
- Familiarity with any BI tool (Metabase, Looker, Tableau, Power BI)
- Exposure to product analytics tools (Amplitude, Mixpanel, PostHog)
- Understanding of cohort or retention analysis concepts
What the intern will gain
- End-to-end exposure to how a live B2B SaaS growth engine operates
- Hands-on work across multiple marketing and analytics platforms
- Weekly mentorship from senior growth leadership
- Potential for full-time conversion based on performance
Skills Required
- Currently pursuing or recently completed a degree in Marketing, Business, Economics, Statistics, or a related field
- Strong Excel and Google Sheets skills, including pivot tables, lookups, conditional aggregates, and chart creation
- Comfortable running and modifying SQL queries in Metabase or a similar tool
- Ability to read and interpret data, identify trends and outliers, and determine probable root causes
- Strong attention to detail to ensure reports and dashboards contain accurate underlying numbers
- Prior exposure to Meta Ads Manager or Google Ads
- Familiarity with a business intelligence tool such as Metabase, Looker, Tableau, or Power BI
- Exposure to product analytics tools such as Amplitude, Mixpanel, or PostHog
- Understanding of cohort or retention analysis concepts
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The Company
What We Do
Founded in 2019 by IIT and BITS alumni, FloBiz is a neobank for SMBs backed by renowned investors like Sequoia Capital, Elevation Capital, Greenoaks Capital, Beenext and Think Investments. Our products & solutions are designed to introduce a completely new way of doing business for small & medium enterprises with creative use of technology. Our marquee offering, called myBillBook — helps small- and medium-sized businesses digitise their invoicing, streamline business accounting and automate workflows of their enterprises. It is a complete GST billing and accounting solution designed exclusively for the aspirational SMB owners. myBillBook, supports Hindi, Gujarati and Tamil as well as English. With over a million monthly active users, SMBs now record over $1 billion worth of transactions on myBillBook every month. We fuel the growth of those enterprises that fuel our economy. https://mybillbook.sng.link/B1sl1/e69m/5xfb Available on Play Store and App Store #GrowWithFlo
