As a Group Strategy Director, you provide strategic leadership and guidance to your team in finding purpose-driven and inspired work through insights. You are the senior-most Insights & Planning (I&P) representative on your team, with the overall quality of strategy work on all projects and accounts on your shoulders—but you’ve got that covered. Planning complex and challenging projects helps you gain an intimate understanding of the client, their competitors, and key industry trends. You can easily communicate these findings to multidisciplinary teams, from Creative to Technology.
You live and breathe insights into the client’s business, their competitors, and their customers. You are a subject matter expert in at least two I&P disciplines—including business analysis, qualitative consumer research, web analytics, and information architecture—but a well-balanced working knowledge across all disciplines is just as welcome.
You will:
- Lead multiple strategy teams to integrate performance marketing into broader business strategies, ensuring long-term ROI
- Lead the development and growth of performance marketing programs, technologies and opportunities
- Lead the development of inter-departmental performance marketing strategies
- Develop frameworks for scalable performance marketing strategies acrosscampaigns, projects and accounts
- Create performance marketing guidelines and ways of working
- Contribute to the development of performance marketing standards across the agency
- Advanced skills in aligning multiple teams and projects
- Build and maintain relationships with vendors and third-party teams
You have:
- 8-10+ years of experience in CPG performance marketing with a proven track record of driving measurable results across multiple channels (PPC, SEO, display, social media, etc)
- Ability to articulate complex strategies and concepts clearly and persuasively to clients, stakeholders, and cross-functional teams
- Strong skills in building and maintaining senior-level client relationships, with a focus on understanding client needs and delivering exceptionalcampaigns
- Deep analytical skills with the ability to interpret complex data, generate insights, and make informed decisions to optimize marketing performance
- Experience in leading, mentoring, and developing high-performing marketing strategy teams, fostering a collaborative and results-oriented culture
- Demonstrated ability to collaborate with creatives and subject matter experts to turn concepts into compelling campaigns
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$180,000—$200,000 USD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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