At Coface, we make trade happen everyday.
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!
Mission
Provide full visibility and stewardship of the global LeadGen strategy and engine, ensuring regions align on the right processes, technologies and workflows to improve funnel performance. This role connects global strategy with local execution and adapts support by region maturity, especially in AI, funnel operations and SDR effectiveness.
1. Owns global–to–local execution
- Maintains a shared, up‑to‑date understanding of what each region (and countries inside) is doing across the funnel (programs, leads, SDR workflows, processes, performance).
- Identifies gaps, bottlenecks and maturity differences country by country, and adapt the way in which the global team supports and assists these markets according to their maturity and level of autonomy
- Defines global reference standards and supports regions in adopting and adapting them consistently, based on local maturity and context.
2. Modernizes the LeadGen tech stack (with AI at the core)
- Leads and enables the shift from basic lead capture to conversation‑based interactions, where customers can be quickly qualified or redirected to a human agent.
- In coordination with the CRM POs, ensures new AI tools are properly deployed, connected and well adopted across regions.
3. Transforms SDR & Telesales workflows
- Asseses SDR/telesales processes in each region.
Implements modern tools for SDR support (AI assistants, summaries, objection handling, prioritization models).- Deploys AI assistants that generate call summaries, follow‑up emails and next steps automatically in CRM.
- Introduces real‑time objection‑handling prompts to support SDRs during calls.
- Provides SDRs with dashboards and models that prioritize leads/accounts based on fit, urgency and buying signals.
- Builds global playbooks and ensures SDR performance improves consistently.
- Creates Global Digital Sales Playbooks with recommended cadences, messaging, objection handling, and asset usage per industry or segment.
- Defines global SLAs (e.g., time‑to‑first‑touch, follow‑up cadence) and definitions (MQL, SAL, SQL) across all regions.
- Runs structured coaching and training cycles to drive consistent performance gains.
4. Provides full‑funnel visibility & performance insight
- Monitors the entire funnel globally: from digital engagement → lead → SDR handling → opportunity creation.
- Identifies what’s working, what’s not, and what needs to change in each region.
- Reports clear, actionable insightsdesigned to support regional decision‑making, highlight best practices and guide prioritization.
- 7–12 years of experience in Lead Generation, Revenue Operations, or Digital/Inside Sales.
- Ability to drive global-to-local alignment, ensuring consistent processes while adapting to regional maturity.
- Strong expertise in AI-powered LeadGen, including conversational agents, scoring models, and sales intelligence tools.
- Deep understanding of SDR workflows, with a track record of improving performance using tools, playbooks, and coaching.
- Highly analytical communicator capable of managing end‑to‑end funnel visibility and driving adoption of new technologies and processes.
Skills Required
- 7-12 years of experience in Lead Generation, Revenue Operations, or Digital/Inside Sales
- Ability to drive global-to-local alignment
- Strong expertise in AI-powered LeadGen tools
- Deep understanding of SDR workflows
- Highly analytical communication skills
What We Do
With over 75 years of experience and the most extensive international network, Coface is a leader in trade credit insurance & risk management, and a recognized provider of Factoring, Debt Collection, Single Risk insurance, Bonding, and Information Services. Coface’s experts work to the beat of the global economy, helping ~50,000 clients in 100 countries build successful, growing, and dynamic businesses. With Coface’s insight and advice, these companies can make informed decisions. The Group' solutions strengthen their ability to sell by providing them with reliable information on their commercial partners and protecting them against non-payment risks, both domestically and for export. In 2023, Coface employed ~4,970 people and registered a turnover of €1.868 billion.
