Group Head Digital

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are seeking a highly skilled and analytical DTC Performance Marketing Expert to own the strategy, execution, and optimization of our paid media campaigns. In this role, you will be responsible for driving profitable customer acquisition across key biddable platforms like Meta and Google.
Reporting of the role

This role reports to Senior Director – Media Planning
3 best things about the job:

1. Proven, hands-on expertise in managing and scaling large-budget campaigns directly within Google and Meta platforms.
2. The ability to use GA4 to analyze the full customer journey and translate complex data into profitable growth strategies.
3. A commercial mindset that can influence stakeholders and connect marketing performance directly to business impact.

Measures of success –

Within Your First 3 Months: Foundations & Initial Impact

Goal: Take full ownership of existing channels, master our data and processes, and secure quick wins.

• Become the Platform Expert: You will have conducted a full audit of our existing paid media accounts (Meta, Google), analytics setup (GA4), and reporting dashboards. You'll have a deep understanding of our historical performance and current campaign structures.
• Take the Helm: You will be independently managing the day-to-day operations of all performance marketing campaigns, including budget pacing, bid management, and performance monitoring.
• Own the Narrative: You will have taken over the daily and weekly performance reporting cadence, confidently communicating results and initial insights to the team and key stakeholders.
• Build Key Relationships: You will have established strong working relationships with internal teams (Creative, Brand, Web) and our external partners at Google and Meta.
• Deliver Quick Wins: Based on your initial audit, you will have identified and implemented several high-impact optimizations, such as fixing tracking gaps, reallocating budget to top performers, and launching initial A/B tests to improve immediate performance.

Within Your First 6 Months: Strategy & Optimization

Goal: Move from tactical execution to strategic leadership, driving measurable improvements in efficiency and scale.

• Develop a Strategic Roadmap: You will have developed and presented a comprehensive 6-month strategic plan for performance marketing, complete with budget recommendations, channel strategy, and forecasted improvements on key KPIs.
• Implement a Testing Framework: You will be running a structured and continuous A/B testing program for creatives, audiences, and landing pages. You'll be sharing data-backed learnings and applying them to scale our campaigns effectively.
• Master the Consumer Journey: You will demonstrate advanced proficiency in GA4, using consumer journey analysis and custom audience segments to refine our targeting and make our campaigns significantly more efficient.
• Drive Partner Collaboration: You will be leading performance cadences with our Google and Meta partners, actively working with them to unlock and test new alpha/beta products that give us a competitive edge.
• Enhance Our Reporting: You will have evolved our performance dashboards to provide deeper, more actionable insights, clearly connecting campaign activities to our overarching business goals.

Within Your First 12 Months: Scaling & Innovation

Goal: Become the engine of our DTC growth, driving significant scale and pioneering new avenues for customer acquisition.

• Achieve Scalable Growth: You will have a proven track record of scaling our DTC business, demonstrating significant year-over-year growth in revenue and customer acquisition while maintaining or improving efficiency (ROAS/CPA).
• Pioneer New Opportunities: You will have successfully tested at least one major new initiative—be it a new marketing channel, a cutting-edge platform feature, or an innovative campaign model—and presented a data-backed case for its future scalability.
• Own the Funnel: You will have designed and implemented a sophisticated, full-funnel marketing strategy that effectively balances prospecting for new customers with retaining our most valuable ones.
• Become the Strategic Lead: You will be recognized as the go-to expert for customer acquisition, contributing to higher-level business conversations and influencing our long-term growth strategy.
• Shape the Future: You will lead the development of the annual performance marketing plan and budget for the upcoming year, using your 12 months of insights to build a robust and ambitious growth forecast.

Responsibilities of the role:

1. Performance Analysis & Reporting:

• Own the end-to-end performance reporting process, delivering daily, weekly, monthly, and quarterly updates to key stakeholders.
• Develop and maintain dashboards that clearly communicate performance against planned KPIs (ROAS, CPA, CVR, AOV, LTV).
• Provide deep-dive analysis and actionable insights to explain performance trends, identify opportunities, and mitigate risks.

1. Strategic Media Planning & Forecasting:

• Develop data-driven media plans and budget forecasts based on historical campaign benchmarks and industry trends.
• Create performance models that project incremental improvements across key metrics and outline the strategies required to achieve them.
• Continuously refine media mix and budget allocation to maximize efficiency and scale.

1. Campaign Management & Platform Expertise:

• Manage and optimize large-scale paid media campaigns across key biddable platforms, with a deep, hands-on understanding of Meta (Facebook/Instagram), Google Ads (PMax, Search, Demand Gen).
• Execute A/B testing frameworks for creative, copy, audiences, and landing pages to drive continuous improvement.
• Stay at the forefront of platform updates, algorithm changes, and emerging best practices to ensure our strategy remains competitive.

1. Stakeholder & Partner Management:

• Serve as the key point of contact for performance marketing, effectively communicating strategy, progress, and results to senior leadership.
• Forge and maintain strong relationships with our platform partners at Google and Meta, conducting regular performance cadences and working proactively to unlock alpha/beta products and strategic growth opportunities.

1. GA4 & Web Analytics Mastery:

• Utilize Google Analytics 4 to map the full-funnel consumer journey, identifying friction points and opportunities for campaign optimization.
• Partner with the data team to build and integrate high-performing audience segments (e.g., high LTV users, predictive audiences) into paid media campaigns.
• Oversee event configuration and pixel health to ensure accurate tracking and reporting across all platforms.
• Conduct regular audits of landing pages and the user experience, providing data-backed recommendations to the web team to improve conversion rates and scale performance.

1. Value & Performance Storytelling:

• Create compelling presentations and business cases that translate complex data into a clear narrative, showcasing the value and ROI driven by DTC marketing initiatives.

Skills and Experience

1. Experience: 5-7 years of hands-on experience in a performance marketing role, with a strong focus on a D2C e-commerce environment.
2. Platform Proficiency: Proven, expert-level knowledge of managing campaigns on Meta Ads and Google Ads (Performance Max, Search, Demand Gen).
3. Analytical Acumen: Deep proficiency in Google Analytics 4 (GA4), including event configuration, audience building, journey analysis, and reporting.
4. Data-Driven: Exceptional analytical skills with the ability to interpret complex data sets and translate them into actionable business strategy. Experience with Excel/Google Sheets is a must.
5. Communication: Excellent written and verbal communication skills, with a proven ability to present data and influence stakeholders at all levels.
6. Strategic Thinker: A commercially minded individual who understands the broader business context and can connect marketing performance to financial outcomes.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.