WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
GROUP DIRECTOR, ENTERPRISE GROWTH
Senior hands-on growth operator for opportunity triage, account mining, discovery and pursuit acceleration.
Business area
WPP Enterprise Solutions - WPP Network Growth / Growth Architecture & Enterprise Sales
Level
Group Director
Location
New York / East Coast US, Chicago or London preferred; other WPP hubs considered
Reporting line
Managing Director / Executive Director / relevant ES Growth leadership
Role type
Senior client-facing growth operator; hands-on opportunity shaping and pursuit acceleration
Role summary: The Group Director, Enterprise Growth is a senior hands-on growth operator responsible for moving live opportunities forward. The role supports opportunity hunting, triage, account mining, discovery sprint design, pursuit acceleration, solution validation and commercial framing. This is not a support or coordination role; it is a client-facing role for experienced operators who can shape work and progress revenue opportunities.
Role purpose
The Group Director, Enterprise Growth helps turn early signals into structured, actionable and commercially credible ES opportunities. The role works with MDs, EDs, GCLs, agencies, client teams and ES capability leaders to qualify opportunities, build opportunity narratives, support discovery and accelerate live pursuits.
This role is intended for experienced client-facing talent who can operate independently, manage senior stakeholder interactions, develop clear growth materials and connect client needs to ES capabilities. It is a strong fit for candidates with a blend of consulting, technology, agency, client services, strategic account, sales or transformation experience.
Core responsibilities
- Support opportunity hunting: Work with senior growth leaders to identify ES growth signals across priority accounts, WPP relationships, client teams, market triggers and direct enterprise opportunities.
- Run disciplined triage: Help assess whether an opportunity has a clear client need, ES relevance, value potential, stakeholder access, urgency, winnability and next action.
- Shape live opportunity materials: Develop opportunity briefs, problem statements, stakeholder maps, account views, discovery questions, value hypotheses and pursuit narratives.
- Progress pursuit acceleration: Support discovery meetings, workshops, pitch preparation, proposal direction, client-ready POVs and immediate follow-up actions.
- Bring domain intelligence: Apply knowledge of relevant areas such as media, creative, CRM, commerce, CX, content, data, AI, platforms, marketing technology, managed services or operating model transformation.
- Connect the right expertise: Work with ES capability leaders, solution experts, commercial leads, partner teams and delivery SMEs to clarify the opportunity and the required activation path.
- Create client-ready clarity: Turn ambiguous inputs into clear, usable, high-quality material that can support senior client and internal conversations.
- Identify repeatable signals: Capture patterns, proof points, cases and market themes that can help the broader team move faster on similar opportunities.
- Operate commercially: Maintain a clear view of opportunity value, stage, next action, conversion risk and required decision points.
Candidate profile
- Experienced client-facing operator with the maturity to work directly with senior internal and client stakeholders.
- Comfortable in ambiguity; able to structure problems and move work forward without waiting for full instruction.
- Commercially minded and outcome-focused, with an instinct for what can become revenue and what should not be pursued.
- Strong writer and thinker who can translate complex transformation topics into sharp, usable opportunity materials.
- Collaborative, practical and proactive; able to work across GCLs, agencies, consulting, technology, platform and ES capability teams.
Experience and background
- Typically 10-12+ years in strategic account management, growth, consulting, technology transformation, digital transformation, client services, business development, enterprise sales, media, creative, data, CRM, commerce or CX.
- Experience supporting or leading client conversations, opportunity qualification, discovery, proposal development, pitch preparation or pursuit acceleration.
- Strong understanding of how large organizations identify, fund and buy transformation, technology, marketing or customer experience work.
- Ability to navigate complex internal organizations and connect multiple capabilities around one client opportunity.
- Experience in a consulting firm, agency network, technology business, systems integrator, digital transformation firm, media network, WPP operating company or enterprise client environment is valuable.
Success measures
Measure
What good looks like
Opportunity movement
Helps live opportunities move quickly from signal to qualified brief, discovery, proposal, pitch or activation.
Quality of shaping
Produces clear problem statements, opportunity briefs, POVs, stakeholder maps and pursuit materials.
Client and stakeholder trust
Operates credibly with MDs, EDs, GCLs, agency teams, client stakeholders and ES capability leaders.
Commercial discipline
Maintains focus on value, urgency, fit, winnability, next action and conversion risk.
Reusable intelligence
Captures patterns, cases and insights that help the team repeat and scale growth plays.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- Group Director-level strategist, growth operator, or senior account planner experience
- Strong B2B and business transformation fluency
- Exceptional synthesis and writing skills, with the ability to produce executive-ready briefs quickly
- Ability to work across creative, media, data, CRM, AI, martech, content, and platform themes
- Commercial awareness and ability to frame opportunities around client value and revenue potential
- Highly organized, fast-moving, and AI-enabled
- Ability to support senior stakeholders independently
What We Do
VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.
