Job Advert
Job Title - Head, Brand and Marketing
Job Type - Full-time
Reports to - Group Chairman / Founder
Work with - MD and Sales Head of Construction and Clean Energy business; Group Finance
Location - Abuja preferred; Lagos considered for the right candidate. Regular travel to Lagos, Port Harcourt and northern states
Company Overview
Our client is a Nigerian group comprising a Construction and Clean Energy company, two businesses focused on delivering practical solutions in Construction and Clean Energy.
The Construction Business specialises in prefabricated and modular buildings for corporate organisations, government agencies, oil and gas operators, contractors, developers and institutions. Its solutions include offices, site camps, schools, clinics, police stations, kiosks and homes, with an emphasis on speed, quality, durability and local content.
The Clean Energy Business provides Clean home systems and productive-use Clean solutions to households, small businesses and institutions. Through pay-as-you-go financing, agent-led distribution and digital channels, our client is expanding access to reliable energy for underserved communities.
Together, the group is building recognised Nigerian businesses that serve both institutional and consumer markets. The Group is focused on expanding access, strengthening demand and delivering scalable solutions that support economic growth and improve everyday lives.
Role Summary
The Head, Branding and Marketing builds and runs marketing for the Construction and Clean Energy businesses from a standing start, under the group brand. One leader, two very different playbooks: The Construction business sells high-ticket prefab buildings to corporates and government; the Clean Energy business sells Clean on a pay-as-you-go basis to households and small businesses.
Key Responsibility
Group brand and strategy
Own the group brand architecture and how the Construction and Clean Energy sit beneath it.
Set a 12-month marketing plan and budget per company, approved by the Chairman, with quarterly reviews.
Keep one consistent group story for investors, DFIs, banks and government (decks, website, profiles, annual report).
Run corporate communications, media relations and the Chairman's thought-leadership profile.
Construction (B2B / B2G)
Position the Construction business as Nigeria's leading local prefab manufacturer, built on speed, local content and quality.
Build an account-based pipeline with sales: target lists in oil and gas, construction, government and real estate.
Produce case studies, project films, technical brochures and tender-ready company profiles.
Launch and run the Lagos and Port Harcourt showrooms as lead-generation centres.
Plan trade shows and industry events (e.g. NOG Energy Week, Big 5 Construct Nigeria) and LinkedIn presence.
Clean Energy (B2C / PAYG and institutional)
Build awareness and trust for EASY / Plug In The Sun in target states, in English, Hausa, Yoruba, Igbo and Pidgin as needed.
Run radio, outdoor, social, WhatsApp and community activations; measure cost per qualified lead and per install.
Equip master agents and sub-agents with sales kits, training content and local promotions.
Design referral, loyalty and repayment-behaviour campaigns with the operations and collections teams.
Support state-government, cooperative and institutional bids with campaign and launch plans.
Team, Agencies and Measurement
Hire and lead a lean team (content, digital/performance, events, field marketing).
Select and manage creative, media, PR and digital agencies against clear briefs and fees.
Set up CRM, lead tracking and attribution with sales; report pipeline and cost metrics monthly.
Protect brand standards across all touchpoints, vehicles, sites, uniforms and partner materials.
Education, Qualification and Experience
12+ years in marketing or brand roles, with at least 4 years leading a function as Head, Director or CMO.
Proven record in Nigeria across both B2B/institutional and mass-market consumer marketing.
Built a marketing function or launched a brand from a low base, with numbers to show for it.
Comfortable with both above-the-line (radio, TV, outdoor) and digital/performance channels.
Strong commercial sense: works hand in hand with sales, reports on cost per lead and pipeline, not just impressions.
Has hired and managed agencies and budgets.
Builder and doer: writes briefs and reviews creative personally, not only a manager of managers.
Fast-moving, direct and able to work with a hands-on founder.
Data-literate and frugal with spend.
Strongly Preferred
Experience in off-grid Clean/PAYG, telecoms, fintech, FMCG or agent-network businesses for Clean Energy.
Experience in construction, building materials, oil and gas services or industrial B2B for Construction.
Network in Nigerian media and government communications.
Speaks Hausa or another major Nigerian language.
Degree in marketing, business or communications; MBA or CIM/APCON/NIMN credentials are a plus.
Skills Required
- 12+ years of experience in marketing or brand roles
- At least 4 years leading a marketing function as Head, Director, or CMO
- Proven marketing experience in Nigeria across B2B or institutional and mass-market consumer segments
- Experience building a marketing function or launching a brand from a low base, with measurable results
- Experience with above-the-line channels including radio, TV, and outdoor, as well as digital and performance marketing
- Strong commercial understanding and ability to work with sales using cost-per-lead and pipeline metrics
- Experience hiring and managing agencies and budgets
- Hands-on ability to write briefs and personally review creative work
- Ability to work in a fast-moving environment with a hands-on founder
- Data literacy and frugal budget management
- Experience in off-grid solar, PAYG, telecoms, fintech, FMCG, or agent-network businesses
- Experience in construction, building materials, oil and gas services, or industrial B2B
- Network in Nigerian media and government communications
- Ability to speak Hausa or another major Nigerian language
- Degree in marketing, business, or communications
- MBA or CIM, APCON, or NIMN credentials
What We Do
DesignThink Advisory is a consultancy that helps startups in emerging markets, particularly in Africa and beyond, build resilient and compliant teams. They specialize in talent acquisition, HR policy design, and ongoing people management, using a human-centered, people-focused creative approach to help founders hire, pay, and retain the talent necessary for strategic growth and success.
