Group Account Director

Group Account Director – Media & Digital Measurement (Business Growth & Client Leadership)

Location: Gurgaon (Preferred) / Open to other India locations

About Kantar

Kantar is the world’s leading marketing data and analytics company, helping brands, media owners, agencies and platforms understand audiences, measure effectiveness, and make better business decisions. We combine deep human understanding with advanced analytics and technology to help our clients unlock growth and drive stronger marketing outcomes.

About the Role

We are looking for a commercially driven and consultative leader to join our Media & Digital Measurement business as a Group Account Director – Business Growth & Client Leadership.

This is a growth-focused leadership role with responsibility for expanding Kantar’s Media & Digital Measurement business through the acquisition of new publisher and advertiser clients while also ensuring successful delivery of projects through a high-performing team.

The successful candidate will bring deep knowledge of the media ecosystem, strong client consulting capabilities, and a demonstrated track record of delivering measurable business growth. They will be equally comfortable engaging in senior commercial discussions, developing strategic client relationships, leading solution-based sales conversations, and overseeing the successful execution of client projects.

This role is ideal for a professional who thrives in a target-driven environment, is motivated by commercial success, and has a proven history of revenue growth and new business acquisition.

Key Responsibilities

Business Growth & Commercial Leadership

• Develop and execute a growth strategy to expand Kantar's Media & Digital Measurement business.
• Identify, cultivate and convert new business opportunities across advertisers, publishers, media agencies and digital technology partners.
• Build and maintain a robust sales pipeline and consistently deliver against revenue and growth targets.
• Lead end-to-end commercial discussions including solution development, proposal creation, contract negotiations and business closure.
• Develop trusted relationships with senior stakeholders across client organizations.
• Identify opportunities to expand existing client relationships and increase account value.
• Work closely with product, research, analytics and client teams to bring the best of Kantar's capabilities to market.

Client Consulting & Thought Leadership

• Serve as a strategic advisor to clients on media effectiveness, audience measurement, campaign performance, digital measurement and cross-media evaluation.
• Translate measurement outputs into actionable recommendations that support business decision-making.
• Lead senior-level client presentations and strategic discussions.
• Stay abreast of industry developments, emerging measurement methodologies and changes in the media and advertising ecosystem.
• Represent Kantar at industry forums, conferences and thought leadership initiatives.

Delivery & Team Leadership

• Lead, coach and develop a team responsible for project delivery and client servicing.
• Ensure delivery excellence, quality standards and client satisfaction across all engagements.
• Oversee project governance, resource planning and operational effectiveness.
• Foster a high-performance, collaborative and commercially minded team culture.
• Build capability within the team to support future business growth.

Experience & Qualifications

Mandatory Requirements

• Minimum 10 years of professional experience with minimum 6 years of recent experience in media-related roles.
• Majority of professional experience must be within the media sales, media measurement, media research, AdTech / MarTech business development or related media advertising ecosystem.
• Proven experience in business development, client acquisition and revenue growth.
• Experience managing client-facing teams and overseeing successful project delivery.
• Strong understanding of media measurement, audience measurement, digital advertising, media planning, campaign effectiveness and media analytics solutions.
• Experience working directly with advertisers, agencies, publishers or media tech platforms.

Preferred Background

• Experience working across both advertiser and publisher ecosystems.
• Experience managing diverse client portfolios across multiple industry sectors.
• Strong network within the media, advertising and digital ecosystem.
• Working knowledge of traditional consumer survey-based measurement solutions like brand health tracking, brand lift, creative testing as well as advanced AI enabled marketing analytics solutions like MMM, AI based Creative evaluation, Search + Social + LLM analytics.
• Candidates with exposure to multiple organizations, sectors or diverse client portfolios will be particularly valued.

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.