The Graphic Designer, Social will be dedicated to supporting Old Navy’s organic social media presence. This role will support bringing Old Navy’s brand visuals and product to life across all organic social platforms by working alongside creative and influencer teams to develop thumb-stopping, engaging content for always-on/evergreen moments, seasonal campaigns, UGC and influencer-led content.
This designer should be deeply tuned in to the cultural zeitgeist with a keen eye for what’s new and next in the world of social trends. This role is for a designer who’s able to operate and execute independently with high-level creative direction and a clear editorial brief.What You'll Do
- 2-4 years of experience working as a graphic designer building digitally facing content. Content marketing and social media marketing experience is highly preferred.
- Strong understanding of design systems; typesetting, visual hierarchy and accessibility across various aspect ratios and asset sizes.
- Maintain consistent visual language across all content using systems defined by brand guidelines and seasonal/campaign toolkits.
- Comfortable and confident using both Adobe creative suite and Figma for designing and developing content.
- Able to execute simple retouching and image modifications as needed (removing /extending backgrounds, omitting minor details, adjusting shadows, etc.)
- Create static and animated assets for in-feed posts, Instagram stories and dedicated social video series.
- Basic video editing / simple type animation skills preferred to support execution of content across organic social channels.
- Develop and maintain templates to support new and ongoing social content.
- Partner with social, influencer, and marketing teams to support calendar built out and asset management from initial concept phase through final delivery.
- Ability to develop and adjust creative content quickly in response to business needs, performance insights, and opportunities to participate in viral trends or cultural moments.
- Extreme attention to detail, organized, proactive and solution oriented.
- Ability to independently manage development and delivery of multiple projects at once in a world of shifting priorities.
Nice to have:
Experience designing for retail, fashion, lifestyle, or family-focused brands
Familiarity with influencer or creator-led content
Basic motion design or animated social content experience
Experience supporting high-volume social content production
Skills Required
- 2-4 years of experience as a graphic designer
- Content marketing and social media marketing experience
- Strong understanding of design systems and visual hierarchy
- Comfortable using Adobe Creative Suite and Figma
- Basic video editing and type animation skills
- Experience designing for retail, fashion, lifestyle or family-focused brands
- Experience supporting high-volume social content production
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
