This position reports to the Director, Marketing Design.What You'll Do
Design and execute engaging, social-first brand content for social media platforms (Instagram, TikTok, Pinterest, Facebook), including all static feed posts, stories, reels, videos, etc. that demonstrates an elevated, consistent brand expression
Ensure all designed content delivers upon brief, is stylistically cohesive while staying innovative and trend-forward
Create various, unique design concepts for internal reviews to ensure best-in-class content
Partner, collaborate with, and take direction from the Marketing, Social, and Creative teams to develop compelling, social-first content that drives engagement
Partner with the performance marketing team to design and optimize high-performing paid social acquisition assets, including short-form videos, animated overlays, and static variations informed by organic content performance
Inspire and contribute to broader initiatives and seasonal conceptual work to infuse social-first tactics ensuring every moment feels authentic, noteworthy, and native to the platform
Optimize, edit, retouch, prepare and deliver assets with accuracy and precision for multiple digital platforms
Stay up to date with social media trends, design best practices, and emerging technologies.
Present your work clearly and thoughtfully to teammates and cross-functional partners with a customer-first approach
5+ years professional digital design or content creation experience within a mid-size to large-size brand
2-3 brand handles of content creation and curation to show breadth of work within social media specifically
BA/BFA in Graphic Design or Communication Design is a plus
Ability to travel occasionally as needed for shoots
Necessary Skills
Strong understanding of composition, visual tone, and pacing within photography, video, and motion
Strong typographic sensibility with a keen eye for detail and consistency across a variety of visual assets
Highly proficient in Figma and core Adobe CC programs including, but not limited to, Photoshop, Illustrator, InDesign, After Effects or Premier Pro
Highly proficient in short-form video editing and effects as well as motions graphics
Understands the technical aspects of designing content for social (video optimization, formats, specs, etc.)
A sharp aesthetic sensibility with a deep passion for culture, the internet and creation
A strong ability to manage and prioritize multiple tasks while ensuring high standards of quality and on-time delivery
A self-starter who is willing and able to build and continuously improve upon our creative standards and processes
A track record of partnering with creative teams to help create owned social-first moments
Open to giving and receiving feedback as part of a culture of growth and learning
Additional Skills
Experience working in Branding is a plus as the brand expression, guidelines, and systems are evolving
Can stay organized despite competing priorities and deadlines
Proven background working cross-functionally across many teams and departments
Ability to navigate ambiguity and fluid business priorities with a positive, proactive attitude
Excellent verbal and written communication style
Considerate team player, establishes rapport and collaborates easily with cross-functional partners
Willing to innovate and stays curious within a competitive landscape
This role can be based in SF or NYC.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
