Google Ads Grants Specialist

Position Overview:

We are seeking a highly skilled Google Ad Grants Specialist with proven experience managing and optimizing Google Ad Grants accounts for nonprofit organizations. This role requires a deep understanding of the unique policies, limitations, and strategic nuances of the Ad Grants program. The ideal candidate will know how to fully leverage the $10,000 monthly ad credit, delivering meaningful results and mission-aligned visibility for our organization.

This is not a typical Google Ads role — we're looking for someone who understands nonprofit advertising from the ground up and can manage campaigns with precision, strategy, and creativity.

Key Responsibilities:

• Manage and optimize Google Ad Grants campaigns, ensuring compliance with all Google for Nonprofits policies

• Conduct keyword research, including defining high-impact keywords and setting up negative keywords to maximize effectiveness

• Navigate and apply the specific rules and restrictions of the Ad Grants program

• Structure campaigns to maximize the use of the $10,000 ad credit while maintaining high click-through and quality scores

• Create and monitor compelling ad copy and landing pages to improve conversion rates

• Provide weekly or monthly reports with performance insights and strategic recommendations

• Collaborate with internal teams to align campaigns with organizational goals

Required Skills & Experience:

• Proven track record managing Google Ad Grants campaigns for nonprofits

• Strong experience with keyword strategy, including negative keywords

• Solid understanding of Google Ad Grants policies and limitations

• Ability to consistently spend and optimize the $10,000 monthly credit

• Proficient with Google Ads, Google Analytics, and Google Tag Manager

• Excellent communication and reporting skills

• Ability to work independently and meet deadlines

Preferred Qualifications:

• Google Ads Certification (especially focused on Search)

• Experience working directly with nonprofit organizations

• Familiarity with nonprofit digital marketing strategies

• Knowledge of A/B testing and conversion optimization

• A passion for social impact and mission-driven work