Google Ads Expert

We are seeking a Google Ads Expert on behalf of our partner who possesses a strong command of multiple advertising and digital marketing platforms. This role demands significant hands-on experience in Google Ads (4+ years), along with proficiency in Meta Ads, TikTok Ads, LinkedIn Ads, WordPress, Google Tag Manager, SEO, and Content Marketing. The ideal candidate has successfully worked with U.S.-based companies and is comfortable working in the Pacific time zone. If you’re a data-driven marketer with a passion for optimizing campaigns and delivering exceptional ROI, we want to hear from you.

• Campaign Setup & Optimization: Create and manage search, display, and YouTube campaigns, ensuring maximum ROI and adherence to best practices.

• Keyword Strategy: Conduct keyword research, competitor analysis, and ongoing optimizations for improved performance.

• Bid & Budget Management: Utilize manual and automated bidding strategies, allocating budgets effectively to meet KPIs.

• Performance Tracking: Regularly analyze campaign metrics (CPC, CPA, CTR, ROAS) and generate insights to refine targeting.

• Meta Ads: Launch and manage Facebook/Instagram campaigns, focusing on precise audience targeting and creative testing.

• TikTok Ads: Leverage short-form video content to engage relevant audiences and drive conversions on TikTok.

• LinkedIn Ads: Execute B2B lead generation campaigns targeting specific roles, industries, or geographies.

• WordPress Maintenance: Collaborate on website updates, landing pages, and basic optimizations to support campaign objectives.

• Google Tag Manager: Implement and manage tags, events, and custom triggers to track user behavior across digital assets.

• SEO Integration: Align paid strategies with organic initiatives, ensuring cohesive keyword focus and site structure optimization.

• Content Collaboration: Work with content teams to develop landing pages, blog posts, and other marketing collateral that align with campaign objectives and boost engagement.

• Analytics Reporting: Use Google Analytics, Meta Pixel, and other analytics tools to track performance and provide actionable insights.

• Continuous Improvement: Propose and execute A/B tests, pilot new ad formats, and explore emerging channels for growth.

• Client & Stakeholder Communication: Present performance reports, optimization strategies, and forward-looking plans to stakeholders.

1. 4+ Years of Experience in Google Ads

   • Demonstrable success in managing and scaling ad campaigns for U.S.-based companies.

2. Multi-Platform Expertise

   • Hands-on experience with Meta Ads, TikTok Ads, LinkedIn Ads, and their respective analytics dashboards.

3. Technical Web Skills

   • Comfortable using WordPress for basic site updates and landing page creation.

   • Proficiency with Google Tag Manager to implement custom tracking.

4. SEO & Content Marketing

   • Understanding of on-page/off-page SEO strategies and the ability to collaborate with content teams to optimize marketing materials.

5. Data-Driven Mindset

   • Ability to interpret campaign metrics, identify trends, and implement data-backed optimizations.

6. Communication Skills

   • Clear and concise in both written and verbal communication; capable of presenting complex data in an understandable format.

7. Time Zone Alignment

   • Comfortable working in the Pacific time zone to coordinate with clients and internal teams effectively.

• Certification: Google Ads and Google Analytics certifications are highly valued.

• Advanced Tagging & Tracking: Familiarity with custom scripts, event tracking, and conversion attribution models.

• B2B & B2C Campaign Experience: Versatility in managing campaigns for varied audiences.

• Conversion Rate Optimization (CRO): Experience running A/B tests on landing pages to increase conversion rates.

• Competitive Compensation: Based on experience and performance, with opportunities for growth.

• Remote Work Flexibility: Work from anywhere, aligned with Pacific time zone requirements.

• Professional Development: Access to ongoing training, certifications, and industry conferences.

• Collaborative Culture: Join a results-driven team that values creativity, innovation, and knowledge-sharing.

• Career Advancement: Potential to move into senior leadership or specialized digital marketing roles as the partnership grows.

If you’re an experienced Google Ads Expert eager to manage high-impact campaigns across multiple platforms, all while working with a dynamic U.S.-based client base, we’d love to hear from you. Apply now and help our partner scale their digital advertising efforts to new heights!

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