Go-to-Market Manager

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. 

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment. 

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

YOU WILL VIBE WITH US

As the Go-to-Market (G2M) Manager, you will play a crucial role in driving profitable growth by developing and implementing comprehensive go-to-market strategies, plans, and tactics. You will collaborate cross-functionally with communications team, digital marketing team, product development, and other teams to ensure the successful launch and ongoing promotion of our products.

In details, you will oversee:

Strategy development

• Develop and execute go-to-market strategies to drive awareness, adoption, and revenue growth cross segment, for different products and stakeholders.

• Work closely with the data & insights team to perform market research to identify target customer segments, competitive landscape, and emerging trends for consumers, merchant, and businesses.

• Development of customer journey based on insight received from the data, digital, communication & product team

• Identify the most effective channels to reach our target audience & Integrate segmentation and data insights into go-to-market strategies in close collaboration with Digital team

• Gather input on the communication plan, content marketing from our communication team

• Gather input on value proposition, product roadmap and innovations from Product & Platform team.

• Collaborate with commercial teams to understand market dynamics and ensure alignment of go-to-market plans with sales strategies.

Planning & execution

• Create detailed go-to-market plans outlining key objectives, milestones, and timelines.

• Lead the execution of go-to-market initiatives, ensuring seamless coordination and timely delivery of marketing campaigns.

• Prepare and present campaign performance reports to stakeholders, highlighting key metrics, insights, and recommendations for future campaigns. 

• Develop and maintain project documentation, including timelines, budgets, and key performance indicators (KPIs), to track the progress and success of initiatives.

Leadership & team management:

• Lead & motivate the Go-To-Market team (3 persons) to achieve performance goals.

• Ensure project are delivered on tine within scope & budget.

WE WILL VIBE WITH YOU

• You have at least 5/6 years of professional experience within the go-to-market strategy, product marketing, or related roles, preferable in the B2B or B2C sector.

• You have a proven track record of developing and executing successful go-to-market strategies that drive revenue growth and market expansion.

• The following skills will be looked after:

• Strong analytical skills and ability to translate market insights into actionable strategies and tactics.

• Team Management (you will manage a team of 3 Go-To-Market)

• Excellent communication and presentation skills, with the ability to influence cross-functional teams and senior leadership.

• Highly organized with strong project management skills, capable of managing multiple priorities in a fast-paced environment.

• Ability to understand and digest Business needs, translating those into marketing actions.

• Ability to conceive scenarios and life cycles, develop and elaborate strategy around the various stages acquisition, conversion, retention & loyalty.

• Ability to interact with a variety of profiles (technical, sales, marketing…)

Languages required: French and/or Dutch (fluent) + English (very good level)

START DATE: ASAP

OTHER INFORMATION:

• Full-time permanent contract (38h/week)

• Location: Brussels (Auderghem)

• A stimulating position within a dynamic organization that emphasizes technological innovation to enhance workers' purchasing power.

• The possibility to work remotely 2 days a week with the approval of your manager.

• A variable compensation system adapted to your performance.

• A company car or mobility budget.

• Meal vouchers, eco-vouchers, sports and culture vouchers, and complimentary vouchers.

• Hospitalization and ambulatory care care insurance with the possibility to extend it to your family.

Apply now and Vibe with Us!