Responsible for owning the e commerce Go to Market deliverables for designated e commerce projects, third party (3P) platform activity plans, and Division campaigns. Leads end to end Go to Market execution, including coordination of activation, promotional integration, forecast impact, and performance measurement. Demonstrates the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.
Responsibilities- Develop and execute Go-to-Market support plans for prioritized projects and Division campaigns with cross-functional partners including e-comm, merchandising, operations, digital experience, marketing, and corporate communications.
- Advise Off Platform Third Party Partnership Team and facilitate Go-to-Market collaboration to grow the 3P business.
- Coordinate with Promotional Planner for purpose of establishing and deploying promotional activity for designated initiatives.
- Prioritize Division requests for Go-to-Market support to ensure strategic fit and feasibility.
- Forecast impact from e-comm projects, 3P activity plans, and Division campaigns including new households, retention, and digital engagement.
- Define measurement objectives and support test-and-learn initiatives by coordinating cross-functional measurement plans, analyzing results, and publishing actionable insights.
- Present Go-to-Market plans to executive stakeholders.
- Manage project risk, develop mitigation plans, and escalate decisions and unresolved issues.
- Anticipate customer needs and act as the champion for the customer.
- Recommend evolutions for ways of working to create better outcomes.
- Must be able to perform the essential functions of this position with or without reasonable accommodation.
Minimum
- 7+ years of advertising, marketing, merchandising, data analytics, and/or loyalty experience
- Bachelor’s degree in marketing, communications, or related field
- Proven demonstration of strong cross functional leadership skills
- Excellent communication and presentation skills to effectively communicate information to partners
- Proven problem solving and superb organizational skills
- Proven demonstration of analyzing performance data and translating insights into actionable activation strategies
- Demonstrated success in managing multiple, competing priorities with high attention to detail
Desired
- Master’s degree in marketing, communications, or related field
- Experience growing an ecommerce business
What you’ll receive from us:
The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:
- A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
- Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
- Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
- Valuable associate discounts on purchases, including food, travel, technology and so much more.
- Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
- Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.
Skills Required
- 7+ years of advertising, marketing, merchandising, data analytics, and/or loyalty experience
- Bachelor's degree in marketing, communications, or related field
- Proven demonstration of strong cross functional leadership skills
- Excellent communication and presentation skills
- Proven problem solving and superb organizational skills
- Proven demonstration of analyzing performance data and translating insights into actionable activation strategies
- Demonstrated success in managing multiple, competing priorities with high attention to detail
- Master's degree in marketing, communications, or related field
- Experience growing an ecommerce business
Kroger Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kroger and has not been reviewed or approved by Kroger.
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Healthcare Strength — Healthcare coverage in many union divisions has been protected or improved in recent contracts, with some regions avoiding proposed cuts and others expanding spousal coverage and strengthening short‑term disability. Mental‑health resources and 24/7 access are also emphasized, supported by third‑party recognition in recent years.
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Retirement Support — Retirement options include a company 401(k) with a match and, in many union roles, access to pension or variable annuity plans that have been stabilized through recent agreements. Match levels and pension participation vary by division and role, so specifics require local confirmation.
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Wellbeing & Lifestyle Benefits — Education assistance through “Feed Your Future” offers substantial tuition support for both part‑ and full‑time associates, alongside free financial coaching. Perks such as associate discounts and periodic Boost membership offers add incremental value to total rewards.
Kroger Insights
What We Do
At Kroger, we believe no matter who you are or how you like to shop, everyone deserves affordable, easy-to-enjoy, fresh food. This idea is embodied in our simple tagline—Fresh for Everyone™. Kroger ranks as one of the world’s largest retailers. We are nearly half a million associates across 2,800 stores in 35 states operating two dozen grocery retail brands and 34 manufacturing and 44 distribution locations, all dedicated to living our Purpose: to Feed the Human Spirit™. Together, we serve more than 11 million customers daily in our stores and online through convenient e-commerce options like pickup, ship and delivery, serving America through food inspiration and uplift. Customers love Our Brands, including the popular Kroger®, Private Selection® and Simple Truth® brands. Our own manufacturing plants produce many of Our Brands products, including breads, dairy products, meat and thousands of grocery items. We also believe in and are committed to doing our part to create #ZeroHungerZeroWaste communities by 2025.
