Go-To-Market Engineer

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Brazil
Remote
Entry level
Fitness • Healthtech
Our mission is to make every company a wellness company.
The Role
Designs and optimizes AI-powered workflows, data enrichment systems, automations, and data pipelines supporting outbound go-to-market initiatives. Builds personalized messaging workflows, delivers account intelligence to sales teams, runs A/B experiments, analyzes funnel performance, and serves as a regional expert on GTM tools including Clay, Salesloft, and Salesforce. Partners with sales, marketing, strategy, and revenue operations stakeholders to improve pipeline generation and commercial efficiency.
Summary Generated by Built In

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!


THE OPPORTUNITY

We are hiring a GTM Engineer in our New Markets - Europe area in Brazil! This is a Remote – Brazil position, meaning you can work from anywhere within the country. Please note that this role is only open to candidates in Brazil. 

The GTM Engineering team orchestrates demand generation for Wellhub's commercial teams by building systems that deliver qualified opportunities to BDRs and Account Executives faster, with less manual effort. Operating at the intersection of Sales Development, Sales, Revenue Operations, and Marketing, you will own a GTMe workstream for a specific region and segment, acting as both the technical and strategic counterpart to your local Sales leadership.  

This is a hybrid role where you will design signal-based outbound strategies with Sales stakeholders, build them directly into our tech stack (Clay, Salesforce, Salesloft), and monitor performance to maximize ROI. 


YOUR IMPACT

  • Design Signal Logic: Identify "why now" triggers for target accounts (e.g., job changes, tenure, company growth signals, CRM re-engagement).  
  • Architect End-to-End Outbound Plays: Own the execution flow: Segment + Signal (Clay) → CRM Update & Data Hygiene (Salesforce) → Custom Messaging & Cadence (Salesloft).  
  • Track & Optimize Performance: Monitor campaign metrics (lead delivery, meeting conversion, Opportunity Value) and make data-backed decisions to scale winning plays or kill underperforming ones.  
  • Cross-Functional Alignment: Partner closely with regional Sales Development and Sales leaders to ensure automated plays directly match commercial execution capabilities.  
  • Risk & Quality Management: Flag technical, data quality, or operational risks early before they become blockers for the sales floor.  
  • Global Enablement: Document and share successful plays with the broader GTMe team to replicate top-performing motions across global markets. 
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

  • Strong Communicator: Advanced or fluent professional English (written and spoken) to collaborate with global stakeholders and international sales teams.  
  • GTM & Automation Experience: Proven track record building automations, workflows, or data enrichment pipelines to support sales or marketing operations.  
  • Tech Stack Capability: Hands-on familiarity with Clay (or a strong ability to learn rapidly, as it is the core tool of the role), alongside tools like Salesforce, Salesloft, n8n, Zapier, Python, or SQL.   
  • Technical & Hands-On: Technical enough to build, test, and debug workflows independently without needing a formal software engineering background.  
  • Autonomous Workstream Owner: Able to manage full project lifecycles—from stakeholder alignment to execution and reporting—operating with high autonomy and proactively surfacing issues.  
  • ROI & Outcome-Oriented: Focused on pipeline, revenue impact, and deal conversion rather than vanity metrics or raw activity volume. 

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. 

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. 

HEALTHCARE: Health, dental, and life insurance. 

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. 

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.  

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!


Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos. 


#LI-REMOTE 

Skills Required

  • Fluent written and verbal English
  • AI tools expertise
  • Experience in Revenue Operations, Sales Operations, Marketing Operations, Technical Product Management, or Project Management
  • Experience managing complex, multi-stakeholder initiatives
  • Experience building workflows and automations using CRM, sales engagement, or orchestration platforms
  • Familiarity with Salesforce or HubSpot
  • Familiarity with Salesloft or Apollo
  • Familiarity with Clay, n8n, Zapier, or Make
  • Comfort analyzing data using SQL or Excel
  • Excellent communication and cross-functional collaboration skills
  • Ability to run experiments, analyze data, and structure ambiguous requirements
  • Candidates must be located in Brazil

Wellhub Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wellhub and has not been reviewed or approved by Wellhub.

  • Wellbeing & Lifestyle Benefits — Access to a free, high‑tier Wellhub membership and a wide network of gyms, studios, and digital wellness resources underscores strong investment in holistic wellbeing. Family add‑ons and mindfulness, nutrition, and mental‑health tools extend the benefit’s everyday utility.
  • Leave & Time Off Breadth — Generous paid time off, birthday leave, and substantial parental leave support rest and family needs. Flexible‑first work, home‑office setup support, and monthly remote‑work allowances further enable balance.
  • Healthcare Strength — Health coverage spans medical, dental, vision, disability, life, and mental‑health support, with no‑cost employee premiums in some locations. FSAs, abortion travel support, and pet insurance broaden the protective scope.

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The Company
HQ: New York, NY
2,200 Employees
Year Founded: 2012

What We Do

Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. More than 26,000 companies in 13 countries use Wellhub to give their millions of employees access to best-in-class corporate wellbeing programs that are proven to drive widespread employee adoption and engagement. With Wellhub, employees can check-in with their wellbeing every day. The result is better productivity, higher retention, and lower healthcare costs. This is the Wellhub Effect. Since our founding in 2012, we’ve grown into a global team of over 2,200 employees. Headquartered in New York City, Wellhub continues to expand its reach and impact, helping companies worldwide to foster wellbeing—and we're just getting started!

Why Work With Us

Your wellbeing, our mission. We are a team of passionate people driving meaningful impact in workplace wellness. We foster a culture of trust, open communication, and learning, where every perspective matters and you're empowered to take ownership of your role and wellbeing. Join us in shaping a healthier world—for you and for companies everywhere!

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