GN - SONG - MT - Salesforce Marketing Cloud - Analyst

Job Title -   GN - SONG - MT - Salesforce Marketing Cloud - Analyst

Management Level: 11/ Analyst

Location: Bangalore

Must have skills: Salesforce Marketing Cloud

Good to have skills: Pardot

Job Summary:
You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.
Roles & Responsibilities: As part of the team, you will drive the following

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience supporting projects on developing business case for campaign strategies, technology solutions
• Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements
• Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Monitoring trends, analyzing data, to optimize marketing campaigns.

Professional & Technical Skills:

• Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting and techno-functional experience is preferred.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Excellent oral and written communication skills
• Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and / or experience in client facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast paced and unstructured environment.

Additional Information:

• Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience

• MBA from a tier 1 or 2 college.
• Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to establish and build on working relationships effectively.

About Accenture:

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About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

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Experience: Minimum 2+ year(s) of experience is required

Educational Qualification: MBA/PGDM from a tier 1 or 2

About Accenture

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