Job posting title
Global Segment Marketing Specialist
Job summary
We are ESET, a digital security provider with prevention-first technology. To strengthen our Global Marketing team, we are looking for the role of Global Segment Marketing Specialist. This role actively supports creation of segment marketing strategy and offering, drives marketing launches for products and services. This role owns offering propositions, messaging, and positioning applied across different customer touchpoints and distribution channels.
Job description
The role demands very good strategic marketing, product, audience marketing, project coordination skills, and a combination of strategic, analytical, and creative thinking. Understanding of the cybersecurity market and digital security products for especially for businesses is a big plus.
Essential functions and responsibilities:
- 1. Insight: Understand market, brand, competitor, customer, technology and product data to create differentiating strategic segment marketing initiatives.
- 2. Marketing Strategy: Provide support and in some parts lead creation of Segment Marketing Strategy.
- 3. Propositions & Launches: Provide strategic marketing expertise in support of future segment proposition design and product/solutions/service launches including early access/pilot.
- 4. Messaging Creation & Alignment: Drive messaging and product positioning consistency across global and local customer touchpoints.
- 5. Marketing Campaigns: Provide strategic information and guidance that serves as an input for offering activation campaigns.
- 6. Project Management & Collaboration: Actively project manage initiatives in full ownership, build mid-level stakeholder relations and contribute to productive and close cooperation with other global, regional and priority country teams.
Qualifications: ·
- Minimum four (4) years of experience in 2 or more of the following areas: market insight, marketing strategy, audience marketing, product marketing, project management…
- …gained in renowned consultancy and/or technology leader, ideally in digital security sector
Hard Skills & Experience:
- Strong affinity to the technology sector and market trends
- Solid understanding of B2B buying process & audience needs
- Understanding of endpoint security market, competitors, technology partnerships and alliances
- Ability to combine strong data analytics understanding with creativity and executability pragmatism
- Passion to be a true customer needs & behavior advocate
- Language: English (C1 – Proficient User or Native (C2))
- Advanced project management & multi-tasking skills
- Familiarity with ESET/competitor solutions, underlying technology basics, features, and benefits/value proposition is a plus
Soft Skills:
- Active listening, willingness to accept constructive feedback, develop further, learn and innovate
- Excellent organization and prioritization skills
- Flexible, self-driven, and entrepreneurial mindset
- Accepting full or co-ownership for strategic segment marketing initiatives
- Goal, output, and impact/results orientation
- Ability to work both independently and as a member in cross-functional teams
- Open, honest, and transparent communicator and presenter (written & verbal)
- Personable with good networking and relationship building skills
- Ability to formulate the big picture while considering key details, to view topics holistically (end to end) but also break down into phases (step by step)
- Thriving in an international, hands-on, multi-task, collaborative, deadline-driven, fast-paced, quality-output, and impact-oriented work environment
- Ability to maintain high professional and ethical standards and codes of conduct at all times, acting as a representative and extension of the ESET brand
- Able to occasionally travel internationally
Employee perks, benefits:
- please visit our website: https://www.eset.com/sk/o-nas/kariera/benefity/
Basic wage component (gross): from 2800 EUR
- Performance bonus 2 times per year up to 10% of the basic salary paid for the evaluation period (usually 6 months)
Job requisition
JR-04863 Global Segment Marketing Specialist (Open)
Primary location
Bratislava
Additional locations
Time type
Full time
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages.
Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background.
And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it.
Put simply - when technology enables progress, ESET is here to protect it.
ESET - Progress. Protected.
Visit www.eset.com to learn more
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