JOB SUMMARY
Choice Hotels, one of the world’s largest lodging franchisors, is seeking a results-driven Global Sales Manager – Sports Accounts to manage and grow a portfolio of high-value accounts generating approximately $10M+ in annual revenue. This role is responsible for driving market share growth, strengthening executive-level relationships, and developing new business opportunities within the sports and entertainment ecosystem. The position requires a strategic sales professional who can deliver measurable revenue results while positioning Choice Hotels’ value proposition to key decision-makers. This role operates with significant autonomy and is accountable for achieving individual revenue targets and expanding long-term customer partnerships.
RESPONSIBILITIES
Account Management
Manage and grow a portfolio of sports accounts to increase revenue production and market share
Build and maintain strong relationships with key decision-makers to drive long-term partnerships
Analyze account performance, customer trends, and market dynamics to inform strategic growth plans
Conduct regular strategic account reviews and Quarterly Business Reviews (QBRs)
Retain and expand existing accounts through proactive engagement, renewals, and value-based selling
Deliver solutions that balance customer needs with franchisee performance and profitability
Business Development
Identify and develop new business opportunities within the sports segment through networking, events, and proactive outreach
Qualify and prioritize prospects based on revenue potential, business needs, and buying readiness
Position Choice Hotels’ brands and solutions to meet customer objectives and drive incremental room night revenue
Manage full sales cycle including prospecting, relationship development, and deal advancement
Monitor industry trends and competitive activity to refine strategy and strengthen market positioning
Account Administration & Sales Execution
Maintain accurate Salesforce/CRM records including pipeline, contacts, forecasts, and account activity
Leverage CRM insights and performance data to inform forecasting and strategic decisions
Develop and maintain account plans, relationship maps, and growth strategies
Prepare proposals, negotiate contracts, and manage renewals to support revenue growth
Lead QBRs and planning sessions to align on performance and future opportunities
Participate in training to stay current on sales tools, systems, and brand offerings
QUALIFICATIONS
Minimum 5+ years of sales experience, preferably in sports, entertainment, hospitality, or event-driven industries
Bachelor’s degree or an equivalent combination of education and work experience
Demonstrated experience managing large account portfolios and delivering measurable revenue growth
Experience working with complex sales cycles and high-value accounts
Proven ability to meet or exceed individual sales quotas and revenue targets
Proficiency in Salesforce or similar CRM platforms
Strong analytical and forecasting capabilities
Familiarity with sales performance metrics and pipeline management tools
Competitive, results-driven mindset with strong resilience and grit
Excellent relationship-building and interpersonal communication skills
Strategic thinking with ability to identify and act on growth opportunities
Strong business acumen and ability to influence decision-makers
Ability to work independently while collaborating cross-functionally
SALARY RANGE
The salary range for this position is $82,500 to $110,000 annually plus commission via participation in Choice’s Global Sales Incentive Plan.
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Skills Required
- Minimum 5+ years of sales experience, preferably in sports, entertainment, hospitality, or event-driven industries
- Bachelor's degree or an equivalent combination of education and work experience
- Demonstrated experience managing large account portfolios and delivering measurable revenue growth
- Experience working with complex sales cycles and high-value accounts
- Proven ability to meet or exceed individual sales quotas and revenue targets
- Proficiency in Salesforce or similar CRM platforms
- Strong analytical and forecasting capabilities
- Strong business acumen and ability to influence decision-makers
Choice Hotels International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Choice Hotels International and has not been reviewed or approved by Choice Hotels International.
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Healthcare Strength — Benefits are described as broad, including medical, dental, and vision coverage alongside telehealth and an Employee Assistance Program. Wellness programs and related wellbeing offerings are also explicitly included in the package.
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Leave & Time Off Breadth — Time-off support is positioned as extensive, spanning paid vacation, personal and sick leave, and paid family care leave. Backup child and elder care, adoption assistance, and designated “wellbeing days” add breadth beyond standard PTO.
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Retirement Support — Retirement and financial programs include a 401(k) and Roth 401(k) as well as HSA options and financial education resources. Bonuses and referral bonuses are also listed as part of the broader rewards mix.
Choice Hotels International Insights
What We Do
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest and most successful lodging franchisors. On August 11, 2022, Choice acquired Radisson Hotels Americas, adding nine brands and approximately 67,000 rooms to its portfolio in the United States, Canada, Latin America, and the Caribbean. With 22 brands, Choice Hotels has more than 7,500 hotels and nearly 650,000 rooms in 46 countries and territories as of August 11, 2022. The Choice® family of hotel brands provides business and leisure travelers with a broad range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and St. Louis Park (MN), and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success
