Job Description:
Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitors the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share. Reduces broad concepts and business strategies into structured product marketing plans. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies and develops marketing tools for successful product introductions. Communicates customer feedback to engineering, manufacturing and sales to enhance existing product(s) or product line(s). Leads new product definition and business plans with joint departments. Selects, develops, and evaluates personnel to ensure the efficient operation of the function. Establishes operational objectives and work plans and delegates assignments to subordinates. Involved in developing, modifying and executing company policies that affect immediate operations and have a company-wide effect. Typically manages one or more departments of Professional track employees and may have subordinate Supervisors.
What We Do
ESAB is a world leader in the production of welding consumables and equipment.
Our brand is synonymous with world-leading expertise in the following key areas:
* Manual welding and cutting equipment
* Welding consumables
* Welding automation
* Cutting systems
Celebrating 110 years since its founding, ESAB now serves a global market. We are represented in almost every country by subsidiaries or agents providing sales and support. ESAB also has manufacturing plants across four continents.
Manufacturers everywhere are looking for ways to improve productivity and reduce operating costs. One way to achieve this goal is to align with a welding and cutting partner that offers a complete line of innovative solutions that meet the current demands of industry. ESAB has led the way in research and development of better technologies and products for this industry since its founding.
ESAB has many great minds working on ways to make our industry stronger and better able to meet the needs of the future. We are constantly striving to expand our product offerings – from the best in traditional welding applications to large automated manufacturing facilities. ESAB continues to offer world-class technical support and educational opportunities to help our customers work smarter and better. We are dedicated to working with customers to help them be more productive, more profitable, and better able to compete.
The ESAB group has been owned by Colfax Corporation since January 13, 2012.
To learn more visit our website at www.esab.com and choose your region to begin
