- Ownership for product line, including product life cycle management, drive product/portfolio growth
- Drive Voice of the Customer activities that result in the enhancement of our program / product portfolio while validating new, sustainable differentiated opportunities
- Performs quantitative market opportunity assessments (i.e. market sizing, driver assessment, growth rate estimations) and customer segmentation analyses
- Frame a business case based on market assessment, competition landscape analysis and product concept wining strategy and value proposition
- Prepare for Launch materials and conduct launch activities
- Actively supports the global downstream marketing teams by setting strategic pricing guidelines, developing and improving marketing tools and conducting sales trainings
- Work close with R&D team for own product folio product sustaining and enhancement
- Lead the customer engagement in the project, defining the engagement objectives, methodologies, and the deliverables, conducting the engagement with the quality of deliverables
- Actively participates in internal sales and marketing meetings, customer events as well as international trade fairs and conferences
- Develops ideas for innovative product concepts together with a team of application and Innovation Managers
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
What We Do
Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.
