- Ownership for product line, including product life cycle management, drive product/portfolio growth
- Drive Voice of the Customer activities that result in the enhancement of our program / product portfolio while validating new, sustainable differentiated opportunities
- Performs quantitative market opportunity assessments (i.e. market sizing, driver assessment, growth rate estimations) and customer segmentation analyses
- Frame a business case based on market assessment, competition landscape analysis and product concept wining strategy and value proposition
- Prepare for Launch materials and conduct launch activities
- Actively supports the global downstream marketing teams by setting strategic pricing guidelines, developing and improving marketing tools and conducting sales trainings
- Work close with R&D team for own product folio product sustaining and enhancement
- Lead the customer engagement in the project, defining the engagement objectives, methodologies, and the deliverables, conducting the engagement with the quality of deliverables
- Actively participates in internal sales and marketing meetings, customer events as well as international trade fairs and conferences
- Develops ideas for innovative product concepts together with a team of application and Innovation Managers
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
What We Do
Beckman Coulter is committed to advancing healthcare for every person by applying the power of science, technology, and the passion and creativity of our teams to enhance the diagnostic laboratory’s role in improving healthcare outcomes. Our diagnostic systems are used in complex biomedical testing, and are found in hospitals, reference laboratories and physician office settings around the globe. Beckman Coulter offers a unique combination of people, processes and solutions designed to elevate the performance of clinical laboratories and healthcare networks. We do this by accelerating care with a menu that matters, bringing the benefit of automation to all, delivering greater insights through clinical informatics and unlocking hidden value through performance partnership. An operating company of Danaher Corporation since 2011, Beckman Coulter is headquartered in Brea, Calif., and has more than 11,000 global associates working diligently to make the world a healthier place.
