Global Product Marketing Manager, ENT (Austin, TX)

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living. 

Reporting to the Director of Marketing, the Global Product Marketing Manager is responsible for both upstream and downstream marketing strategies for the assigned franchise within ENT. The Global Product Manager will work closely with the Global Sales Teams, Product Development, Clinical, Quality, Supply Chain, Medical Education, and Sales Training to implement effective marketing strategies and drive portfolio strategy and commercial execution. The Global Marketing Manager will be the product line leader in supporting and developing programs to support the Global selling organization, including programs to drive sales force readiness and achieve revenue targets for the assigned product lines.    

What will you be doing?

• Develops and executes downstream marketing plans for assigned products, including: new therapy adoption, evidence communications, impactful marketing campaigns and selling tools, digital marketing including direct-to-patient outreach, etc.

• Develops and maintains customer relationships, interactions with KOLs and manages surgeon consultant(s).  Consolidates voice of customer feedback.    Works closely with US Sales leadership, regional and country marketing leads to drive assigned product lines.  Regularly interacts with sales team and customers through in-market visits

• Manages forecasts and demand plan to support product needs and ensure adequate inventory in conjunction with Operations and Supply Chain groups

• Execute market development plan including market access/reimbursement, clinical evidence development, HCP education pathways in conjunction with respective functional groups

• Serve as the Marketing team lead on New Product Development initiatives, gathering VOC, providing input into product design, prepare financial analyses and business plans, launch planning and launch execution

• Project management of global marketing activities such as ongoing assessment of new ideas, market research, marketing planning, product positioning and segmentation, pricing strategy, and global financial valuations

• Builds partnerships with supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities, realistic assessment of capabilities, and proactive prioritization/allocation of shared resources. 

• Provide technical product support

What will you need to be successful?

• Education:

  • Bachelor’s Degree Marketing or relevant field required.

  • MBA preferred.

• Experience:

  • 3+ years marketing experience or relevant experience within medical device.

• Digital marketing savvy (consumer facing experience is a plus)

• Regular contact with customers and KOL’s supporting the franchise.

• Good communication, presentation and computer skills.  Strong analytical and financial acumen required.

• Responsive and Customer Focused. Excellent track record in establishing solid business relationships with internal and external partners.  Demonstrated ability to thrive in a matrixed organization.

• Results-driven approach with self-motivation, ethics, positive attitude and professionalism.

• Familiarity with new product development and executing new product launches

• Physical Demands: Weightlifting: (5.1kg - 30 kg), 75%/25% sitting/standing, and Repetitive Motion: Mostly computer use

• Travel Requirements:  <10%  

You. Unlimited

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve. 

Inclusion and Belonging- Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging. Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/ ).

Other reasons why you will love it here!

• Your Future:  401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement  
  Work/Life Balance:  PTO, Paid Holidays, Flex Holidays, Paid Community Service Day  

• Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program

• Flexibility: Hybrid Work Model (For most professional roles)

• Training: Hands-On, Team-Customized, Mentorship

• Extra Perks: Discounts on fitness clubs, travel and more!

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.