The Global Partnerships Marketing Manager reports to the Director, Global Head of Service Line & Partnerships Marketing, and will be responsible for developing and executing marketing strategies and integrated programs in order to raise awareness of and drive demand for Thoughtworks’ technology partner ecosystem and joint partner solutions. You will be a key member of our Global Customer Marketing & Insights team and work with cross-functional marketing teams and access to agency support to deliver key outcomes.
This role sits at the intersection of strategic marketing, partner management, and demand generation, ensuring that our partner ecosystem contributes significantly to Thoughtworks’ brand equity, market presence, and revenue growth. By collaborating closely with internal stakeholders and partner marketing teams, the role holder will help transform strategic partnerships into measurable business value
Job responsibilities
- You will develop comprehensive go-to-market (GTM) strategies for key global technology partnerships, ensuring alignment with Thoughtworks’ overall brand, solution portfolio, and business objectives. This will include setting campaign goals and KPIs.
- You will work with colleagues across Thoughtworks’ M&C organization as well as external marketing vendors, to design and launch integrated marketing campaigns—including co-branded content, thought leadership, webinars, events, digital advertising, and email marketing—to drive joint pipeline growth with partners.
- You will manage the end-to-end execution of these campaigns, coordinating with global and field marketing teams to ensure consistency and high-quality outputs.
- You will serve as the primary marketing contact for designated global partners, developing and nurturing strong relationships to unlock new co-marketing opportunities. This will include collaboration with partner marketing counterparts, sales teams, and others to develop joint messaging, positioning, and solution narratives that highlight Thoughtworks’ differentiated value.
- You’ll partner with internal subject matter experts and partner stakeholders to create compelling thought leadership content (e.g., whitepapers, case studies, blog posts, videos) that showcase joint successes, best practices, and emerging trends.
- You will identify and execute on partner-aligned sponsorships, industry conferences, partner summits, webinars and roundtables to strengthen relationships and generate qualified leads.
- You will track, analyze, and report on the performance of partner marketing initiatives, using data-driven insights to refine strategies and improve ROI. This will include providing regular updates to leadership and stakeholders on campaign progress, pipeline contribution, and outcomes, ensuring transparency and accountability.
- You will collaborate across Thoughtworks’ M&C organization (e.g. portfolio marketing, field marketing, digital, social, brand, PR, AR, as well as global campaigns teams) to ensure that partner-related messaging and initiatives are fully integrated into overall marketing programs.
- You will work closely with Demand and GTM ops colleagues to create and distribute partner-specific sales enablement materials that empower the sales team to effectively position joint solutions.
- You will have operational responsibility for managing the global partnership marketing budget. This will include managing partner marketing funding schemes (e.g. MDF, PPF) and submitting necessary lead information related to MDF/PPF.
Job qualifications
- You are results driven, resilient, and not easily dissuaded by hurdles or setbacks.
- You are enthusiastic and self-directed, with the ability to execute as well as step back and look at the bigger picture.
- You are a stronger communicator and influencer and are able to connect with internal and external stakeholders with ease, from local developers to far-flung marketing colleagues.
- You have fantastic project management skills and can coordinate multiple work streams in parallel.
- This is not a copywriting role, but you must have copywriting skills; you must be able to write BAU content and assets including social posts, blogs and short articles.
- You thrive in an unstructured environment; you find your own growth opportunities and are happy to determine your own path amongst the ambiguity.
- You have good intuition, but you trust data more. You define opportunities and problems, collect and analyze data, establish facts, and make conclusions.You are able to deftly juggle multiple balls, organize, prioritize, and above all, believe in yourself.
- You are not someone who spends months perfecting a beautiful plan. We work light and fast, we plan at a broad brush level with the entire business, and dive in, in the near term. Our world changes too fast to plan years ahead.
- You are not someone who expects a drove of agencies to support you on strategy, or to drive your opinion. We’re hiring you, for you, not for your vendor connections.
- You are not a 'ta da' marketer. We don't work as individual contributors who showcase finished work. We build our plans together, most typically in a lightweight way.
Professional Skills
- Minimum of 8 years’ experience in the marketing function, with a minimum of 4 years’ experience within B2B technology partner marketing.
- You must have (or be able to quickly develop) a solid understanding of our offerings and how they connect in with our partner ecosystem.
- Demonstrated experience working with technology partners (e.g., cloud providers, ISVs, consultancies), including co-marketing campaign development and GTM initiatives.
- Strong understanding of B2B marketing tactics and channels, including content marketing, digital demand generation, events, and sales enablement.
- Experience in marketing digital transformation/ technology consulting services preferred.
- Work, passion, or insights in the technology / digital industry.
Other things to know
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.
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Thoughtworks Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thoughtworks and has not been reviewed or approved by Thoughtworks.
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Leave & Time Off Breadth — Paid time off includes vacation accrual from day one with rollover, personal/sick days, development and service days, and a long‑tenure paid sabbatical. Policies also emphasize comprehensive leave for rest, illness, and rejuvenation.
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Healthcare Strength — Health coverage spans medical, dental, and vision and often extends to families, complemented by mental‑health support through Lyra and Headspace. In some regions, private providers and wellness rewards further bolster healthcare access.
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Parental & Family Support — Parental leave is positioned as generous across regions, with fully paid options in some markets and a comprehensive fertility policy. Adoption and broader family supports are also highlighted.
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What We Do
We are a global technology consultancy that delivers extraordinary impact by blending design, engineering and AI expertise. For 30 years, our commitment to design-led thinking, engineering excellence and innovation means we prioritize people, build teams with strong technical foundations and embed AI into every step of the process – not just as a tool but as a mindset. It’s this approach that sets us apart, sparks bold ideas and empowers us to drive real, lasting innovation. We’re not preparing for the future – we’re defining it.
Why Work With Us
As technologists, we have a unique role to play in how technology should benefit all of society, pursuing a more equitable future. Part of that role is to continuously educate ourselves on the issues that matter to the causes we believe in. We recognize our privilege and strive to see the world from the perspective of the most vulnerable.
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