Global Media Director – Consumer Brands (f/m/d)

Posted 8 Days Ago
Be an Early Applicant
Weinheim, Baden-Württemberg, DEU
In-Office
Senior level
Other • Automation • Manufacturing
The Role
Leads global media strategy, governance, investment principles, measurement, agency partnerships, and media transformation for consumer brands. Oversees global media experts and regional stakeholders, drives Adtech, Martech, AI optimization, KPI frameworks, and marketing effectiveness across multinational markets. Manages major media budgets, commercial decisions, strategic platform relationships, and capability development.
Summary Generated by Built In

Working at Freudenberg: We will wow your world!

Responsibilities:

  • Define and lead the global media strategy, vision and investment principles of our brands, such as Vileda, O-Cedar, Gala and others
  • Establish global media governance, standards, KPIs and measurement frameworks to improve effectiveness and ROI
  • Lead the global media agency ecosystem and strategic platform partnerships (e.g., Google, Meta, Amazon)
  • Lead media transformation initiatives, including Adtech, Martech, AI-driven optimization and capability building across regional teams
  • Lead the Global team of media experts (Classic, Performance and Social) and the Media Council consisting of regional stakeholders in Europe and North America

Qualifications:

  • University degree in Business, Economics, Marketing or a related field; MBA preferred
  • Several years of relevant professional experience in FMCG media and/or media agency, incl. leadership responsibility and ownership of large-scale media investments
  • Proven track record over several years in media strategy, agency management and marketing effectiveness and budget management in a multinational matrix
  • Strong expertise in Adtech, Martech, data and tracking ecosystems
  • Extensive experience in budget management and commercial decision-making
  • Business fluent in English, German is a plus

‎ ‎

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions GmbH

Skills Required

  • University degree in Business, Economics, Marketing, or a related field
  • Several years of relevant professional experience in FMCG media and/or media agency
  • Leadership responsibility and ownership of large-scale media investments
  • Several years of experience in media strategy, agency management, marketing effectiveness, and budget management
  • Experience working in a multinational matrix organization
  • Strong expertise in Adtech, Martech, data, and tracking ecosystems
  • Extensive experience in budget management and commercial decision-making
  • Business fluency in English
  • MBA
  • German language skills

Freudenberg Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Freudenberg Group and has not been reviewed or approved by Freudenberg Group.

  • Healthcare Strength — Healthcare is considered strong at many U.S. sites, with low‑cost options, HSA contributions, and on‑site clinics in some locations.
  • Retirement Support — A 401(k) with company match is standard across U.S. entities, though exact match mechanics differ by business group and year.
  • Leave & Time Off Breadth — Paid time off is often described as good, with some locations offering generous holiday schedules.

Freudenberg Group Insights

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The Company
HQ: Weinheim
17,448 Employees

What We Do

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products and the most modern cleaning products. Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 170-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action. In 2022, the Freudenberg Group employed more than 51,000 people in some 60 countries worldwide and generated sales of more than €11.7 billion. Learn more about us and visit our digital home at freudenberg.com and read the stories that make us Freudenberg.​ Visit and follow us at www.freudenberg.com https://www.instagram.com/freudenberg.group/ www.youtube.com/FreudenbergGroup www.facebook.com/freudenberggroup *** Netiquette *** We look forward to receiving your comments and posts. On behalf of all users, we ask for constructive contributions, mutual respect, courtesy and tolerance. All contributions will be checked and we reserve the right to delete contributions. This applies in particular to unlawful content, incorrect statements, advertising for third parties, spam or slander. In addition, we reserve the right to remove comments that are otherwise inappropriate or incorrect. Contributions made by external users do not necessarily reflect Freudenberg’s opinion. Please find our data protect information here: https://www.freudenberg.com/fileadmin/downloads/english/2020-11_DataProtectionInformation_SocialMedia_EN.pdf

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