Global Marketing Operations Manager
Ultradent, an award-winning, global dental manufacturing company, is seeking an experienced, detail-oriented, and highly collaborative Global Marketing Operations Manager to join our team. This role will be responsible for managing and optimizing our global MarTech stack including the strategy, administration, and execution of marketing automation and workflows within our marketing tools. They will help define and manage the global lead lifecycle, and will work closely with IT, sales, and regional marketing teams to improve lead management, campaign execution, reporting visibility, and CRM integration processes. This role will play a critical part in helping Ultradent build a scalable marketing infrastructure that connects digital marketing activity to measurable business outcomes.
Provide the strategy for Ultradent’s MarTech stack advising on best practices and industry standards, advising on technology and marketing tools—including their usage, integration, adoption, and sunsetting.
Help define, build, and optimize our global lead lifecycle, including lead scoring, lead qualification, and lead routing processes.
Improve marketing automation, operational efficiency, and funnel performance of our global marketing and lead management processes.
Create and maintain dashboards and reports that provide visibility into marketing performance and contribution (attribution) to corporate revenue and profitability.
Act as system owner/admin of HubSpot—Ultradent’s global marketing automation platform.
Build and maintain marketing workflows, emails, forms, lists, segmentation, and campaign assets within HubSpot and other marketing platforms.
Support our various regional marketing teams with campaign setup, localization needs, automation best practices, and system and process training.
Partner with digital product and channel managers, content managers, UX, and product marketing teams to improve customer journey and digital experience.
Collaborate closely with IT teams to support and improve HubSpot and Microsoft Dynamics integration processes that are tailored to regional needs.
Act as a liaison between marketing, IT, and sales teams to help inform strategies and priorities pertaining to cross-departmental initiatives.
Document processes, workflows, and system standards to support long-term scalability and consistency.
WHAT YOU’LL NEED TO SUCCEED AS A GLOBAL MARKETING OPERATIONS MANAGER:
At least 5 years of experience in marketing operations, marketing automation, CRM management, or related digital marketing roles is ideal
Bachelor’s degree in Marketing, Business, Technology, Communications, or related field preferred
Hands-on experience with HubSpot or similar marketing automation platforms
Experience working with CRM systems such as Microsoft Dynamics, Salesforce, or similar platforms
Strong understanding of marketing automation workflows, lead lifecycle management, and campaign tracking
Experience building and managing marketing emails, forms, workflows, and reporting dashboards
Strong analytical and organizational skills with exceptional attention to detail
Experience working cross-functionally with marketing, IT, and sales teams
Ability to translate business needs into scalable systems and operational processes
Experience working in global or multi-region organizations is a plus
WHAT WE’RE LOOKING FOR IN YOU:
Excellent Microsoft Office skills; Excel, Word, and PowerPoint
Excellent written and verbal communication skills
Exceptional interpersonal skills
Highly organized and detail oriented
Proactive personality with a preference for “doing” over “delegating”
Strong problem-solving and process-oriented mindset
Team-oriented and collaborative; able to help co-workers shine
Comfortable balancing multiple projects and priorities in a fast-paced environment
Self-starter who enjoys building and improving systems and processes
Ultradent is an Equal Opportunity Employer. We are a global culture where differences and perspectives are sought after, welcomed, and embraced. We consider all qualified applicants fairly, based on their experience, skills, and potential to contribute to our team. Our core values – Integrity, care, quality, innovation, and hard work- guide us daily. These values, when balanced, shape our workplace culture and ensure that we remain focused on our vision while maintaining a professional and inclusive environment.
VEVRAA Federal Contractor: For more information please contact us at [email protected]
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Skills Required
- At least 5 years experience in marketing operations, marketing automation, CRM management, or related digital marketing roles
- Bachelor's degree in Marketing, Business, Technology, Communications, or related field
- Hands-on experience with HubSpot or similar marketing automation platforms
- Experience working with CRM systems such as Microsoft Dynamics, Salesforce, or similar platforms
- Strong understanding of marketing automation workflows, lead lifecycle management, and campaign tracking
- Experience building and managing marketing emails, forms, workflows, and reporting dashboards
- Strong analytical and organizational skills with exceptional attention to detail
- Experience working cross-functionally with marketing, IT, and sales teams
- Ability to translate business needs into scalable systems and operational processes
- Experience working in global or multi-region organizations
- Excellent Microsoft Office skills (Excel, Word, PowerPoint)
- Excellent written and verbal communication skills
What We Do
Ultradent Products, Inc., is a leading developer of high-tech dental materials, devices, and instruments worldwide. Ultradent’s mission is to improve the level of dental health care and to make dental procedures more predictable and efficient. Consistent with its mission, Ultradent works to improve the quality of life and the health of individuals through financial and charitable programs. Ultradent evolved from a dentist’s quest to create more effective dental products. Dr. Dan Fischer's desire to develop more advanced dental products led him to create products that would set future industry standards. Today, Ultradent has subsidiaries in Germany, Italy, Brazil, Spain, Malaysia, China, and Japan, employing approximately 1,900 individuals and manufacturing and packaging more than 500 materials, devices, and instruments. While Ultradent has expanded into a worldwide company, the majority of its professional and skilled manufacturing positions have remained in the United States, providing jobs for a diverse community of Americans. Ultradent is committed to local production and is proud to be a USA manufacturer. Ultradent’s products are used worldwide by dentists, group practices, dental and veterinary labs, government agencies, and universities. Ultradent has continued its development efforts, holding dozens of patents and trademarks on unique products, materials, devices, and application techniques
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