Global Marketing Manager

Company Description

Since its founding more than 100 years ago, ITW has become one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables, and related service businesses. We place a high premium on the development of innovative solutions–most of which are developed in tandem with our customers. And we continue to ensure that our customers receive timely, cost-effective service for the innovative products we provide.

ITW’s differentiated business model is composed of a set of unique core capabilities: our proprietary 80/20 business process, customer-back innovation, and our well-known decentralized entrepreneurial culture. These capabilities are unmistakably ITW—and key to our longevity and strong performance. Learn more about careers at ITW here! Working at ITW

ITW Specialty Films, a global division of ITW within the Specialty Segment, manufactures and markets specialized coated films for the Secure ID, Medical Specialty Bag, and Financial Card markets. The division leverages unique core competencies and technologies in films, foils, laminates, and holography to address customer needs. The division operates in 5 manufacturing facilities (US, UK, and Germany), and offers a fun, fast-paced work environment with a dynamic, collaborative, growth-oriented team.

Job Description

ITW Specialty Films has an exciting opportunity for a motivated strategic marketer to make a positive impact and drive growth for some of the division’s primary market segments. As a key member of the global marketing team, the Global Marketing Manager reports to the Global Sales & Marketing Director. This role has the exciting opportunity to make an impact on building and driving organic market growth strategies through strategic marketing strategies and growth focused innovation launches. The position will drive and implement segment-focused growth strategies including product line, and value proposition strategies as well as positioning and go-to-market strategies. The position will manage a team of product managers, and will be based in our headquarters in Glenview IL. This is a fantastic opportunity for professional and personal development to continue to grow in your career.

Primary Responsibilities:

Product Lifecycle Strategies

• Captures and translates customer needs and market trends into cohesive, growth-oriented product life-cycle strategies
• Identify serial innovation opportunities that successfully address market needs and generate differentiated, sustainable and profitable growth
• Leads and/or oversees cross-functional teams through the innovation stage gate process working closely with the R&D team
• Takes ownership and drives growth through successful product innovation launch and sales support.

Strategy Development and Execution

• Obtains and leverages market insights to develop and effectively execute thorough vertical marketing strategies aligned with the divisional strategies and that position the division for growth
• Leads the development of product line strategies aligned with market segment strategies and clearly identify, validate and articulate our value proposition to the market
• Develops business cases for new target markets, products, services or customers
• Manages pricing and develops strategies to maximize profitability and share
• Creates effective cross-functional partnerships to capture input, leverage cross-functional expertise, drive buy-in and ensure successful execution of strategies at all levels of the organization

Market Segment Leader

• Provides strategic leadership for the assigned vertical market segments
• Becomes the resident expert as it relates to market trends, competition and customer needs globally
• Effectively drives and executes segmentation and market research (primary and secondary) as needed to hone in on growth opportunities and articulates how the division can capitalize on them
• Provides strategic insights, analysis and directional input into the division’s Long Range Plan and Annual Plan
• Reports on assigned segment results, including revenue, growth rates, share gain, and profitability metrics and can explain key drivers of change
• Drives results through management of Product Managers

Team Leadership and Development

• Leads and develops strategic marketing talent to maximize individual, team and organizational effectiveness. Fosters a culture of engagement, cascading vision, and creating goal alignment
• Coaches through feedback, development planning and performance management
• Influences effectively not only functionally but across functions to help drive change
• Builds a strong pipeline of talent to ensure a diverse high performing marketing organization.

Qualifications

• Bachelor’s degree required in business, marketing, or comparable discipline; MBA is a plus
• 5-7+ years of progressive business experience including 4+ years of strategic marketing, pricing and product management experience. 
• Excellent strategic thinker with industrial B2B strategic marketing experience is required
• Well-versed in deploying and leveraging various marketing research methods and proven ability to translate end user requirements into successful new solutions required
• Highly effective cross-functional influencer, communicator and collaborator
• Strong ability to navigate complexity, to bring focus and simplify strategically
• Solid analytical skills, pricing strategy experience and financial acumen
• Global cross-cultural experience a plus
• 3+ years of experience motivating, coaching and developing a team.
• Up to 35% travel (domestic and international)

Additional Information

All your information will be kept confidential according to EEO guidelines.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. 

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. 

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.