Global Marketing Content Specialist

Are you a content-driven marketer who brings technical solutions to life through compelling storytelling? Join BDR Thermea as a Global Marketing Content Specialist and create impactful content that supports the energy transition on a global scale.

Your team 
At BDR Thermea Group, we are on a mission to decarbonise heating and cooling with our energy-efficient solutions.  

To accelerate this mission, we have built a sales and marketing centre of excellence within our Commercial Business Area, led by the Group Sales & Marketing Excellence Manager.

  
Your talented, international team combines expertise in content, digital, and commercial insights – driving global marketing while balancing local needs to create the best of both worlds. 

Your role 
As a Global Marketing Content Specialist, you create impactful content that brings our B2B products, systems, and solutions to life for audiences worldwide. You translate technical topics into clear, engaging stories tailored to different customer segments and levels of technical expertise, strengthening engagement and supporting commercial success. 

You combine hands-on content creation with shaping content direction, working closely with internal stakeholders to ensure consistent, effective messaging across markets. 

You also play a key role in improving efficiency in content creation by enabling scalable “glocal” solutions that balance global consistency with local relevance. In addition, your work helps to elevate content quality to better resonate with local brands and drive commercial impact and revenue growth. 

Your role is hybrid, based in Apeldoorn, the Netherlands. We value flexibility and collaboration: you're encouraged to spend at least two to three days per week in our office while enjoying the support for your home office set-up and travel costs. 

What you’ll do 

• Develop and execute tailored content strategies for each customer segment, adapting messaging to specific use cases such as hotels, care homes, and apartment buildings. 

• Create, write, and edit engaging content for websites, campaigns, social media, and other channels. 

• Work closely with local teams to manage global content in the collaboration platform, aligning, prioritising, and coordinating content efforts across markets while providing guidance on local needs. 

• Collaborate with internal colleagues from portfolio, sales and digital teams, and external partners like creative agencies on content creation. 

• Oversee content production across digital and print channels. 

• Next to external content, create engaging internal content that helps colleagues understand and communicate our value proposition. 

• Ensure consistent brand messaging, tone, and visuals across all markets. 

• Track performance using analytics and continuously improve content reach and impact. 

What you bring 

• Minimum of 3 years of experience creating B2B content, ideally in technical or industrial environments (HVAC is a plus). 

• Excellent writing and editing skills in English (near-native level). 

• A curious mindset, with the ability to explore technical topics and turn them into clear, engaging stories using words and visuals. 

• Strong collaboration skills, with the ability to partner effectively with marketing teams across multiple countries.

• The ability to balance structure with flexibility, aligning global messaging with local market needs. 

• A data-informed mindset, using analytics tools to continuously improve content effectiveness. 

• A Bachelor’s or Master's Degree in Marketing, Communications, Journalism, English, or a related field. 

 
What we offer  

• A permanent contract.  

• Next to a solid monetary compensation, receive a strong pension package. 

• Benefit from a healthy work-life balance with 36 holiday days per year, based on a full-time contract. 

• Take advantage of flexible home-working policies and a home-office budget. 

• Enjoy discounts on our products and insurances.

• Join a company in the heart of the energy transition and build a flourishing career with us!  

Excited to make global impact through content? Apply now—first interviews with our recruitment team will commence in the week of 15 June.

About the company     
At BDR Thermea Group, we bring the energy transition closer every day. Serving customers in more than 100 countries with a diverse team of 7,000, we are united by a shared mission to create a sustainable future through smart indoor climate solutions. We champion innovation, customer focus, and a cohesive team culture.     

BDR Thermea Group is a proud equal opportunity employer, valuing diversity and inclusivity. We encourage candidates of all backgrounds to join us in shaping a more sustainable, innovative future for everyone.     
     
What’s it like to work at BDR Thermea  
At BDR Thermea Group, we don't just talk about making a difference - we live it every day. As a team member, you'll be part of a company leading the way in the global energy transition, shaping the future of sustainable heating and hot water systems.    

Work alongside passionate colleagues who share our core values: One Team, Sustainable Future, and Customer Focus. We support your growth, development, and well-being in a purpose-driven environment that encourages creativity, innovation, and collaboration. Join us on our journey toward a sustainable future. 
 

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.