At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
A new phase of growth and maturity of the business necessitates a focus on customer lifecycle and begs an understanding of the dynamics and actions that create loyal, high-value customers. If we were able to harness the first-party data we have, we could generate incremental new deliveries, increase the retention of our monthly customers, drive repeat behaviour from our active customers, and resurrect the churned ones, all while delighting each of them along the way and establishing Wolt as their preferred platform for delivery.
What you’ll be doingAs a Global Lifecycle Marketing Manager, you will help create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. In this role, you will report to our Global Lifecycle Marketing Lead and focus on critical segments across the customer lifecycle that focus on driving our customers to newer verticals and bets, identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalized merchant selection, triggered customized comms based on user behavior, and strategies around our largest brand launches.
Day-to-day in this role, you’ll:- Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones
- Test and schedule emails, push notifications, in-app messaging, and promotions
- Manage communications reporting dashboards, monitor trends, and make recommendations based on results.
- Create a framework for rapid testing in CRM channels
- Establish a working relationship with partners in our Product, Operations, Analytics, and Strategy teams
- Stay current on marketing best practices in email, push, and SMS, and share insights with the broader marketing team
- Experience in lifecycle, CRM, email, or other customer engagement marketing roles
- Hands-on experience with CRM tools, such as email service providers, marketing automation platforms, or customer engagement systems
- Curiosity about using AI tools to work smarter, experiment faster, or improve day-to-day workflows
- A basic understanding of analytics tools, HTML, and data visualisation platforms such as Looker, Tableau, Sigma, or similar
- Familiarity with email and CRM best practices, including contact strategies, targeting, segmentation, A/B testing, and performance analysis
- A degree or equivalent practical experience
A high-impact role with the opportunity to shape how we scale key verticals and consumer cohorts at Wolt. You’ll help define the direction, build the roadmap, and leave a lasting mark on one of our most exciting growth areas.
You’ll also get to drive planning, optimisation, and experimentation for a fast-evolving part of the business, turning ideas into measurable impact and helping us learn what works as we grow
Next stepsOur hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a stakeholder interview and a take-home case study presentation, concluding with a final value-fit conversation.
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Skills Required
- Experience in lifecycle, CRM, email, or customer engagement marketing roles
- Hands-on experience with CRM tools or marketing automation platforms
- Curiosity about using AI tools
- Basic understanding of analytics tools and data visualisation platforms
- Familiarity with email and CRM best practices
- A degree or equivalent practical experience
Wolt Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolt and has not been reviewed or approved by Wolt.
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Equity Value & Accessibility — Corporate postings highlight equity as part of the compensation package, offering ownership potential alongside salary and benefits. Mentions of stock in certain locations indicate accessible participation beyond base pay.
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Leave & Time Off Breadth — Job materials describe generous vacation allowances and strong time‑off policies in several markets. A global parental‑leave policy with top‑ups beyond statutory levels is also cited.
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Wellbeing & Lifestyle Benefits — Materials describe wellness support such as an Employee Assistance Program, fitness or sports perks, and product credits or discounts. Country‑specific allowances and perk platforms add practical lifestyle value in some locations.
Wolt Insights
What We Do
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
