Global GTM Data Integration and Fusion Lead

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Gdańsk, Województwo pomorskie
In-Office
Senior level
AdTech • Digital Media • Marketing Tech
The Role
The Global GTM Data Integration and Fusion Lead will oversee data integration, manage a team, and drive commercial data product development while collaborating with stakeholders to optimize data workflows.
Summary Generated by Built In
Global GTM Data Integration and Fusion Lead

Agency: Kinesso

Location: Poland

Function/Craft: Audience

Position Title: Global GTM Data Integration and Fusion Lead

Business Overview

Kinesso is a data-driven global organization focused on leveraging technology, analytics, and strategy to deliver actionable insights and performance growth across markets. Our mission is to empower teams and stakeholders with integrated, high-quality data systems that enable faster and smarter decision-making across the global ecosystem.
As part of our Global Go-To-Market (GTM) function, we are building a centralized capability to ensure seamless data integration, fusion, and delivery across regions. This team plays a critical role in shaping how markets access, interpret, and act upon unified datasets that power product and commercial strategies.

Position Overview

The Global GTM Data Integration and Fusion Lead is responsible for overseeing the integration, management, and harmonization of data across multiple global markets. This role ensures the consistency, scalability, and reliability of GTM data assets that enable insight-driven decisions across business units.
You will lead a small team, driving both strategic and operational excellence in data integration and workflow management. You will collaborate closely with product, analytics, and market teams to define strategic roadmaps, manage stakeholder priorities, and ensure timely and accurate data delivery.
This is a hands-on leadership role that requires strong analytical and technical understanding, an ability to manage complex stakeholder ecosystems, and a commercial mindset to translate data initiatives into business value.

Key Responsibilities
  • Own responsibility for data integration and fusion across global GTM systems and workflows.
  • Lead and mentor a small team, fostering collaboration and accountability.
  • Build, supervise, and continuously optimize processes and workflows for data ingestion, preparation, and delivery.
  • Develop strategic data roadmaps, managing priorities across diverse stakeholders
  • Act as a key liaison between global and local teams to align data priorities and deliver consistent outcomes.
  • Ensure the successful execution of roadmap outcomes, including data integration projects and system enhancements.
  • Build and market commercial data products and offerings to stakeholders across the organization.
  • Drive understanding and adoption of technical and analytical solutions, including database management, data preparation, and fusion methodologies.
  • Champion best practices in data quality, governance, and performance tracking.
Required Skills and Experience
  • Strong communication and leadership skills, with the ability to lead a small team effectively.
  • Strong ability to manage and prioritize stakeholder needs across technical and commercial teams.
  • Experience in product management or data product ownership, ideally within a global or matrixed organization.
  • Demonstrated ability to build commercial data offerings and communicate their value to non-technical stakeholders.
  • Proven experience in data integration, fusion, and management across complex global environments.
  • Strong understanding of data warehousing, database systems, and data workflows (experience with Snowflake or similar platforms preferred).
  • Solid grasp of SQL and experience with data preparation and transformation.
  • Excellent analytical and technical understanding, with the willingness to dive deep into data topics.
  • Experience working in Agile/Scrum environments preferred.
  • Proactive, collaborative, and outcome-driven mindset.
Key Attributes
  • Strategic thinker with a hands-on approach.
  • Strong analytical and problem-solving abilities.
  • Skilled communicator who can bridge the gap between data, technology, and business.
  • Passionate about building systems and processes that scale globally.

Top Skills

Snowflake
SQL
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The Company
HQ: New York, New York
10,936 Employees

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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