At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
As the Global Growth Marketing Specialist focused on Trial Conversion and Activation, you will lead the trial nurture, activation, and conversion for the SolarWinds Database portfolio. Your primary mission is to transform users who download or sign up for a free trial into active product evaluators, ultimately leading them to become customers. This is a highly analytical, experiment-driven role operating at the intersection of marketing, product, and sales.
Key Responsibilities
Trial Nurturing & Activation
- Own the Trial Lifecycle: Design, implement, and optimize a full-funnel lifecycle marketing strategy to guide trial users to evaluate and purchase.
- Behavioral Nurturing: Segment trial users based on product usage and in-product behavior and develop highly personalized campaigns to drive activation.
- Content for Conversion: Collaborate with content and product teams to create high-impact, contextually relevant content that helps users overcome setup friction and realize immediate product value.
Conversion Rate Optimization (CRO)
- Experimentation Roadmap: Design and execute rigorous A/B testing and experimentation roadmap for the entire trial-to-customer journey, including landing pages, trial signup flows, pricing pages, and in-app CTA placement.
- Trial Extension Strategy: Develop and test strategies for offering, qualifying, and managing trial extensions to maximize conversion for high-potential users who need more time.
- Sales Enablement: Define the conversion points for sales qualified leads and collaborate with Sales to ensure timely, effective follow-up with the most engaged trial accounts.
Data, Analytics & Testing
- Metric Ownership & Analysis: Own and report on critical KPIs related to the trial stage, including Trial Conversion Rate, Trial Duration, Customer Acquisition Cost, Trial Abandonment, and feature Adoption Rate.
- Data Integration:
- Work with Revenue Operations and Product teams to ensure data fidelity and robust tracking across all platforms (CRM, Marketing Automation, Product Analytics).
- Insight Generation: Analyze quantitative (GA4, Adobe, Pendo) and qualitative data to diagnose drop-off points and inform/test new growth hypotheses.
Qualifications
- 5+ years of experience in Growth Marketing, Demand Generation, or a similar role within a B2B SaaS or enterprise software environment
- • Proven track record of success in optimizing free trial, free tool, or demo funnels and demonstrably increasing conversion rates.
- Technical fluency and experience with: Marketing Automation/CRM: Outreach, Marketo, Salesforce, or similar.
- Product Analytics: Pendo, Amplitude, Mixpanel, or similar.
- A/B Testing Tools: Optimizely, VWO, or similar.
- Landing Page Tools: Hushly, Mutiny
- Ad Platforms: Google, Bing, 6Sense, LinkedIn
- Data Proficiency: Highly comfortable interpreting large data sets, building dashboards, and extracting actionable insights from web analytics tools (e.g., Google Analytics 4, Tableau)
- Previous marketing experience with audiences and an understanding of the Database buyer persona (preferred but not mandatory)
Profile
- The Experimenter: You have a "fail fast, learn faster" mindset and approach every challenge with a scientific, hypothesis-driven methodology.
- The Translator: You can take complex product features and translate them into compelling, value-driven marketing messages for a technical audience.
- The Owner: You take full ownership of your metrics, constantly seek new opportunities, and thrive in an environment where your work directly impacts revenue.
- The Collaborator: You excel at working cross-functionally with Product Managers, Sales Leads, and Engineering teams to launch integrated growth initiatives.
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- 5+ years of experience in Growth Marketing, Demand Generation, or a similar role
- Proven track record of success in optimizing free trial and increasing conversion rates
- Technical fluency in Marketing Automation/CRM (e.g., Outreach, Marketo, Salesforce)
- Experience with Product Analytics (e.g., Pendo, Amplitude, Mixpanel)
- Experience with A/B Testing Tools (e.g., Optimizely, VWO)
- Experience with Landing Page Tools (e.g., Hushly, Mutiny)
- Familiarity with Ad Platforms (e.g., Google, Bing, 6Sense, LinkedIn)
- Data proficiency with web analytics tools (e.g., Google Analytics 4, Tableau)
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
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Healthcare Strength — Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
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Leave & Time Off Breadth — Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
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Pay Growth & Progression — Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
