At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Global Talent Attraction Lead__
Your role and responsibilities
In this role, you will have the opportunity to help shape how ABB’s Employer Brand comes to life for talent around the world. Reporting to the Global Head of Talent Attraction, you will work closely with the Employer Brand team to translate ABB’s Employer Brand strategy and EVP into compelling digital and social experiences. You will bring deep knowledge of talent audiences, digital channels, content activation, paid media and performance to help shape our approach, then oversee the activation and measurement of that work globally.
The work model for the role is hybrid.
This role is part of ABB’s Global Talent Attraction function with global scope. Key stakeholders include Employer Branding, Talent Acquisition, Early Talent, Communications, agencies and local teams.
You will be mainly accountable for:
- Partnering with the Global Head of Talent Attraction and Employer Brand Manager, EVP & Campaigns to help shape annual Employer Brand priorities, bringing audience, digital, social, market and performance knowledge into activation planning.
- Overseeing global digital and social activation across Employer Brand campaigns and priority talent initiatives, including channel planning, content distribution, paid and organic activation, employee advocacy and the global Employer Brand editorial calendar.
- Translating EVP and campaign concepts into channel-specific activation plans and partnering with the Career Site & Enablement lead to extend agreed priorities through the ABB career site, training, guidance and scalable local activation.
- Owning digital performance and insight, establishing and tracking core KPIs across reach, engagement, traffic, audience growth and campaign effectiveness, and using data to recommend where activity should be scaled, optimized, changed or stopped.
Our team dynamics
You will join a collaborative and globally connected Talent Attraction team where strategic thinking, curiosity and effective execution come together to improve how ABB attracts talent around the world.
Qualifications for the role
- You have solid experience in Employer Branding, recruitment marketing, digital marketing, social media or a closely related field.
- You have demonstrated experience developing and activating digital and social campaigns within a global or complex organization.
- You are highly skilled in content activation, social channels, paid media, organic amplification and audience engagement.
- You have deep experience using data, analytics and performance insights to evaluate campaigns, guide decisions and improve future investment and activation.
- You are interested in great storytelling and bring curiosity, professional judgment and the ability to shift easily between strategic thinking and practical execution.
- You have effective collaboration and stakeholder management skills, with experience working across functions, markets, agencies and senior stakeholders.
- You are comfortable communicating in English in a global business environment.
What's in it for you?
You will have the opportunity to bring ABB’s Employer Brand and Run what runs the world to life globally, connecting compelling stories with the right audiences, channels and insights to improve how we attract talent.
More about us
ABB’s Global Talent Attraction team brings together Employer Branding, Early Talent and Candidate Experience to strengthen how we attract and engage talent around the world. Through our Employer Brand and EVP, we connect people with the opportunities, people and work that make ABB a place where talent can contribute to running what runs the world.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Experience in employer branding, recruitment marketing, digital marketing, social media, or a closely related field
- Experience developing and activating digital and social campaigns within a global or complex organization
- Strong skills in content activation, social channels, paid media, organic amplification, and audience engagement
- Experience using data, analytics, and performance insights to evaluate campaigns and guide decisions
- Interest in storytelling, curiosity, professional judgment, and ability to balance strategic thinking with practical execution
- Collaboration and stakeholder management skills across functions, markets, agencies, and senior stakeholders
- Comfort communicating in English in a global business environment
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
-
Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
-
Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
