Job Description:
Job Purpose
The Chocolate category is a key growth priority for Mars, contributing significantly to its global snacking portfolio. With significant market share, Mars’ iconic brands like Snickers, Twix, and Dove drive multi-billion dollar revenues across 180+ countries.
As part of the Global Chocolate Portfolio team, this role will lead the Chocolate Brand Marketing portfolio agenda, designing its marketing strategy, brand positioning, leading advertising briefs, and developing/leading the agenda for the global Chocolate community. Its main focus is drive emotional and functional relevance to the category, and lead development of the global Snickers, Twix and Dove brand agendas. This role reports to the Global Chocolate Portfolio Leader.
Key Responsibilities
In partnership with Brand & Content team, build Meaningful Distinction and Relevance for Chocolate Brands with GenZ/GenAlpha to accelerate category growth by,
Identify key drivers from data driven/human cultural insights
Lead Redefine/Strengthen audiences and positioning
Lead Building communication and advertising briefs
Dial up authenticity by tapping into content/activation ideas/partnerships that ladder up to new/community led/culturally relevant ways of building brands (in process accelerate earned, shared, owned aspect of deployment)
Creating building and driving in collaboration with markets on - Core Brand Growth Playbooks - around Vision, Portfolio unlock by market maturity, Excellence in Comms/positioning and visual ID and Executional excellence instore and dCom.
Define Chocolate Brand and Portfolio architecture by analyzing brand health, understanding roles, brand stages/evolution across markets, customer segments, innovation play and 2030 category growth strategy
Lead co-create and collaboration across key markets by orchestrating and driving engagement through period connects, key forums – community building and brand boards.
Oversight of global brand strategy in partnership with Brand & Content teams, Integrated Intelligence, and regions, global brand governance and on-going connectivity/Expertise across brand strategic initiatives
Job Qualifications
Knowledge / Experience
• Strong Marketing expertise. Brand positioning, brand building, architecture and communication.
• Proven record of Brand strategic planning and development as well as communication brief / development.
• Strong expertise in consumer growth agenda, portfolio strategy and innovation.
• Strategic mindset with strong execution capability
• Strong team leadership and ability to drive influence across matrix organization and stakeholder management
• Entrepreneurial
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 169,840.00 - USD 233,530.00Skills Required
- Strong marketing expertise, including brand positioning, brand building, architecture, and communication.
- Proven record of brand strategic planning and development, including communication brief development.
- Strong expertise in consumer growth agendas, portfolio strategy, and innovation.
- Strategic mindset with strong execution capability.
- Strong team leadership and ability to influence across a matrix organization and manage stakeholders.
- Entrepreneurial mindset.
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
-
Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
-
Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
-
Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
