At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Digital Marketing Manager__
At ABB Energy Industries, we are looking for a digitally driven and customer-focused marketing professional. This is a highly visible global role focused on digital growth, customer experience, AI-era discoverability and performance optimization across business lines and regions.
Working in a global setup, you will collaborate with marketing, sales, communications, digital and business stakeholders to drive scalable digital marketing initiatives and improve the end-to-end online customer journey.
- The work model for the role is: remote #LI-remote or hybrid #LI-hybrid
- Preferred locations would be within European time zones or close, however, we accept applications from any location.
Main Responsibilities
- Define and drive the global digital marketing growth roadmap for ABB Energy Industries
- Improve customer journeys, website experience, landing pages and digital conversion paths
- Strengthen SEO, GEO and AEO performance across search engines and AI-driven discovery platforms
- Use analytics and insights to improve campaign effectiveness, engagement and demand generation contribution
- Establish scalable digital governance, processes and ways of working across hubs and business lines
- Collaborate with agencies, digital teams and external partners to optimize digital execution
- Translate business priorities into measurable digital marketing initiatives and performance plans
- Drive innovation and adoption of AI-enabled digital marketing practices across the organization
Qualifications
- Experience in B2B digital marketing, digital growth or customer experience roles
- Deep understanding of website optimization, paid media, SEO, GEO, AEO and digital analytics
- Experience working in global or matrixed organizations
- Practical knowledge of AI-driven discoverability and answer-engine optimization
- Experience with CRM, marketing automation and digital performance measurement ecosystems
- Effective stakeholder management and communication skills across global teams
- Proactive, customer-centric and innovation-driven mindset
- Fluent English communication skills
ABB Energy Industries supports customers across the global energy sector with solutions that improve safety, reliability, efficiency and sustainability. We help customers navigate the transition toward a more digital and sustainable future through technology, innovation and deep industry expertise.
At ABB, we are committed to creating an inclusive environment where everyone can thrive and grow. We look forward to receiving your application.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Experience in B2B digital marketing
- Deep understanding of website optimization and digital analytics
- Experience in global or matrixed organizations
- Practical knowledge of AI-driven discoverability
- Effective stakeholder management
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
