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Job Function:
Digital MarketingJob Sub Function:
Web Content ManagementJob Category:
ProfessionalAll Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Raritan, New Jersey, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes.DePuy Synthes is recruiting for a Global Digital Experience Content Lead, located in Raynham, MA OR New Brunswick NJ OR West Chester PA OR Palm Beach Gardens FL.
Position Summary
The Senior Manager, Global Digital Experience Content Lead will play a critical role in building and scaling a new centralized Digital Experience function for DePuy Synthes as a standalone company. This is not a maintain the status quo role. As the organization establishes its own digital platforms, operating model, and brand presence, this individual will be instrumental in transforming how digital content is planned, governed, delivered, and optimized globally.
Reporting into the Head of Global Digital Experience & Commercial PMO, this role is responsible for enabling and operationalizing digital content strategies in close partnership with Business Unit (BU) Product Marketing teams & other relevant functional content owners. While BUs and Product Marketing remain accountable for product positioning, claims, clinical accuracy, and MLR approvals, the Global Digital Experience Content Lead works with designated content owners to translate product and portfolio strategies into scalable, compliant, and audience driven digital experiences across the global digital ecosystem.
Operating at the intersection of marketing strategy, audience journey design, and digital platform enablement, this role ensures that BU priorities are activated through standardized content models, governed workflows, and high performing digital experiences. The Global Digital Experience Content Lead partners closely with Product Marketing, Clinical/HEMA, Professional Education, and Corporate Communications to influence new ways of working, drive adoption of centralized digital content capabilities, and establish a sustainable, enterprise wide content operating model that supports speed, consistency, and measurable impact, while allowing BUs to retain ownership of product strategy and messaging.
** This role requires comfort operating in ambiguity, influencing without direct authority, and helping teams transition from legacy, decentralized practices to a modern, audience‑first digital content capability. **
Key Responsibilities
Digital Content Strategy & Audience Journeys
Partner with Product Marketing teams & other content owners to co‑develop digital content strategies grounded in audience needs, end‑to‑end journeys, and use‑case context.
Translate BU product strategies, launch plans, and clinical messaging into structured digital content roadmaps aligned to standardized content models and delivery frameworks.
Identify digital content opportunities, gaps, and optimization recommendations across channels and journey stages, without assuming ownership of product messaging or prioritization decisions.
Ensure digital content strategies support both U.S. and OUS market needs through a tiered global framework.
Stakeholder Partnership & Influence
Serve as the primary digital enablement partner to assigned Business Unit Product Marketing teams & functional content owners (i.e., GCA, HEMA, etc.).
Build deep understanding of assigned BU product portfolios and priorities while reinforcing BU accountability for product positioning, claims, and MLR approvals.
Act as a bridge between subject‑matter expertise and digital delivery capabilities, ensuring accuracy is preserved while optimizing content for digital channels.
Influence senior stakeholders to adopt standardized digital content models, governance, and ways of working through demonstrated value and performance outcomes.
Content Governance & Compliance
Enable compliant digital content delivery by enforcing content lifecycle management practices, governance standards, and review workflows.
Partner with Clinical, Regulatory, Legal, and content owner stakeholders—who retain accountability for accuracy and approvals—to ensure content is published responsibly across markets.
Contribute to enterprise governance frameworks, including metadata standards, content models, and expiration policies.
Ensure scalable localization and archival processes are in place to support global consistency.
Digital Experience Platform Enablement
Partner closely with the Global Digital Content Ops & Production Lead, who executes content creation at scale, to ensure digital strategies are operationalized efficiently and consistently across markets.
Collaborate with Global Digital Content Ops & Production on the enterprise digital content enablement framework, including content models, templates, component libraries, metadata standards, and structured content architecture.
Inform CMS, DAM, and PIM requirements in partnership with platform and technology teams, based on audience journeys and business needs.
Support content migration and separation readiness by enforcing defined standards, quality criteria, and governance expectations, while Global Digital Content Ops & Production manages execution.
Enable speed‑to‑market and scale by ensuring clear division of responsibility between strategic digital content enablement and operational content production, freeing BU teams to focus on product strategy and messaging.
Performance & Optimization
Define digital content KPIs and success metrics in partnership with content owners & DXP team (SEO/AEO & digital performance analysts).
Leverage analytics, SEO/AEO, and experimentation to generate data‑driven optimization recommendations.
Partner with content owners to apply performance insights while preserving approved product messaging and claims.
Enable personalization and testing capabilities through platform configuration and content structure.
Change Leadership
Lead enterprise adoption of new digital content processes, tools, and ways of working as DePuy Synthes transitions to a standalone company.
Train, enable, and support BU contributors using standardized templates, workflows, and governance models.
Influence behavioral and cultural change without direct authority, helping teams shift from legacy, decentralized practices to modern, audience‑first digital content operations.
Model a digital‑first, data‑driven mindset during a period of organizational ambiguity.
Strategic Impact
This role will directly contribute to:
Establishing a unified, compelling digital brand presence for DePuy Synthes as a standalone company
Accelerating time-to-publish for product, clinical, and educational content
Improving content quality, consistency, and compliance across global markets
Enabling surgeon and HCP engagement through relevant, personalized digital experiences
Driving measurable commercial impact through data-informed content strategy
Building a scalable, repeatable content operating model that supports global growth
Key Stakeholders
Internal
Head of Global Digital Experience & Commercial PMO
Global Digital Content Ops & Production
Global Digital Clinical Content Lead
DXP Platform Strategy team and other DXP Product & Channel Owners (.com, Marketing Automation, DPS Community, FSO Marketing Asset Management, Social Media, etc.)
Business Unit Marketing teams (Joints, Trauma, Spine, Sports Medicine, CMF)
Professional Education
HEMA
Brand/Corporate Communications
Regional & OUS Marketing Teams
Regulatory & Compliance
External
Digital agency partners
DXP and content technology vendors
Creative and production agencies (in-house and external)
Scope of Influence
This role does not have direct reports in the near term but carries significant influence across the organization. The Global Digital Experience Content Lead will:
Influence content priorities and digital adoption across multiple business units
Shape enterprise content standards, governance, and best practices
Drive cross-functional alignment between marketing, clinical, regulatory, and digital teams
Serve as a key voice in platform and capability decisions that impact the global content experience
Mentor and enable content operations and production team members through collaboration and knowledge sharing
Enables and governs digital content delivery while marketing teams retain ownership of product messaging, claims, and approvals
Experience & Qualifications
Required
Bachelor's degree required
8-10+ years of experience in content strategy & development, digital marketing, or digital experience roles
Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries
Experience with enterprise digital experience platforms and content management systems
Proven ability to influence senior stakeholders and drive organizational change without direct authority
Proven experience leading digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations
Deep understanding of content governance, lifecycle management, and regulatory compliance in a global context
Experience translating complex product and clinical information into effective digital content
Strong analytical skills with the ability to use data to inform content strategy and measure impact
Excellent communication, presentation, and relationship-building skills
Experience operating in matrixed, global organizations
Preferred
Master's degree preferred
Experience with Sitecore or comparable enterprise DXP platforms
Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud)
Experience with SEO, AEO, and content personalization strategies
Demonstrated experience building or scaling centralized digital content capabilities in partnership with decentralized marketing organizations
Background in orthopedics, surgical technology, or other healthcare/regulated categories
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Reputation Management, Content Creation, Content Management, Content Marketing, Copy Editing, Customer Analytics, Digital Marketing, Digital Metrics, Innovation, Interpersonal Influence, Mentorship, Organizing, Project Management, Search Engine Optimization (SEO), Strategic Thinking, Technical Credibility, Website DesignThe anticipated base pay range for this position is :
$122,000.00 - $212,750.00Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
Skills Required
- Bachelor's degree
- 8-10+ years of experience in content strategy & development, digital marketing, or digital experience roles
- Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries
- Experience with enterprise digital experience platforms and content management systems
- Proven ability to influence senior stakeholders and drive organizational change without direct authority
- Strong analytical skills with the ability to use data to inform content strategy and measure impact
- Excellent communication, presentation, and relationship-building skills
- Experience operating in matrixed, global organizations
- Master's degree preferred
- Experience with Sitecore or comparable enterprise DXP platforms
- Experience with SEO, AEO, and content personalization strategies
Johnson & Johnson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.
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Healthcare Strength — Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
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Retirement Support — Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
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Parental & Family Support — Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.
Johnson & Johnson Insights
What We Do
Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines
