Summary
As a leading European cybersecurity company, ESET is looking for a senior marketing professional (m/f/n) to drive global demand generation programs and campaign activation for our B2B solutions.Job description
This role focuses on translating strategic initiatives and product launches into impactful, full-funnel campaign frameworks that build awareness and generate pipeline across markets. As part of the HQ team, you will define how campaigns should be built and executed globally, while working closely with regional teams responsible for local delivery. We are looking for someone who combines strategic thinking and creative concepting with hands-on campaign experience.
Please note this is an individual contributor (m/f/n) position.
What does it take?
- Develop strategic concepts and frameworks for demand generation campaigns and translate them into scalable, multi-channel programs
- Translate product launches and strategic priorities into clear campaign narratives, activation plans, and scalable toolkits based on Product Marketing messaging
- Brief and guide creative teams, agencies, and internal stakeholders to deliver high-quality campaign assets
- Bring hands-on experience in full-funnel management, with strong understanding of how campaigns drive impact from awareness to pipeline and revenue
- Work closely with Sales to align campaigns with commercial priorities, target accounts, and pipeline goals
- Apply segmentation, intent data, and vertical approaches to improve targeting and campaign relevance
- Evaluate campaign performance, gather insights from markets, and continuously optimize frameworks and approaches
- Introduce campaign programs to regional teams and support market rollout and adoption
Please note this is a temporary position (maternity cover)
What we are looking for
- 7+ years of experience in B2B marketing is a must, ideally in cybersecurity, IT, telecom, or enterprise technology
- Proven experience planning and executing campaigns end-to-end (hands-on execution background required)
- Ability to translate strategy into actionable campaign concepts and frameworks
- Experience working closely with Sales and understanding funnel metrics (MQL, SAL, pipeline, revenue)
- Good understanding of integrated marketing across digital and offline channels
- Familiarity with segmentation, intent data, and account-focused marketing
- Strong stakeholder management and communication skills in cross-functional, global environments
- Fluent English (C1; the job operates at a global level).
Basic wage component (gross): from 3000 EUR
Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months).
The final basic wage component can be increased according to the unique individual skills and experiences of the selected candidate.
#LI-LV1 #LI-Hybrid #senior
Benefits
Health & well-being- BenefitPlus
- Healthcare (check-ups/annual programs)
- Multisport card
- Travel card "električenka"
- Supplementary pension saving
- Sick days
- Marriage allowance
- Childbirth allowance
- Parental contribution
- ESET family events (Family day, St.Nicholas)
- Refreshments in the office (fruits, coffee, soft drinks)
- Let´s get together breakfast
- Activity room, quiet room
- ESET events (Žranica, Christmas party..), teambuildings
- Loyalty allowance
- Loyalty extra days off
- Loyalty cake
- Loyalty glass award
- Refer a friend
- Christmas presents
- Discounts from external providers
Primary location
BratislavaAdditional locations
Time type
Full timeSkills Required
- 7+ years of experience in B2B marketing
- Proven experience planning and executing campaigns end-to-end (hands-on execution)
- Ability to translate strategy into actionable campaign concepts and frameworks
- Experience working closely with Sales and understanding funnel metrics (MQL, SAL, pipeline, revenue)
- Good understanding of integrated marketing across digital and offline channels
- Familiarity with segmentation, intent data, and account-focused marketing
- Strong stakeholder management and communication skills in cross-functional, global environments
- Fluent English (C1)
- Experience in cybersecurity, IT, telecom, or enterprise technology
- Ability to visit Bratislava HQ at least once per month
- Temporary position (maternity cover) availability
ESET Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ESET and has not been reviewed or approved by ESET.
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Leave & Time Off Breadth — Time off is viewed as strong, with added days off and vacation/PTO described positively. Policies around PTO appear to contribute meaningfully to overall value.
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Parental & Family Support — Parental benefits are highlighted as supportive, with enhanced parental leave referenced in multiple regions. This area is frequently cited as a standout element of the package.
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Flexible Benefits — Flexible work options such as hybrid schedules and flexible hours are emphasized and appear to be widely appreciated. Work-from-home flexibility is repeatedly highlighted as a strength.
ESET Insights
What We Do
For more than 30 years we have been here helping to watch over and protect progress. Over a billion users worldwide rely upon ESET’s solutions to stay secure from increasingly sophisticated digital threats. ESET´s award-winning IT security software and services provide protection in over 200 countries and territories worldwide, with its software localized into more than 30 languages. Meanwhile, the world continues to move forward at pace. When ESET was founded, the Internet was in its infancy. Now technology is part of everything we do and is central to the continued advancements in our society. Most of the time technology does just what it is supposed to, but in order to ensure continued progress in the digital age we need someone to question what’s going on in the background. And that’s why we are here – to continue protecting technology from threats, enabling everyone to fully embrace it’s potential and rely on it. Put simply - when technology enables progress, ESET is here to protect it. ESET - Progress. Protected. Visit www.eset.com to learn more
