Global Creative Content Senior Brand Manager - Gins & Apéritifs

Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Global Content Creation Senior Brand Manager! You will be based at The Island, our office in central Paris.

The Global Creative Content Senior Brand Manager will play a pivotal role in the development of effective and impactful global campaigns and content across the Gin & Aperitif portfolio. The Gin & Aperitif portfolio compromises of Beefeater, Malfy, Plymouth, Monkey47 & Ki-nobi, Lillet, Ramazzotti and Italicus.

Collaborating closely with key markets, consumer Insights, the activation team, and partner agencies, the role is responsible for creating compelling, consumer centric communication assets that place the brands at the centre of cultural conversations, with a strong emphasis on digital and social engagement to drive impact across priority markets.

Your key responsibilities are :

Development of global communication campaigns, ensuring:

• Understanding of consumer insights, media planning & digital marketing needs in key markets.

• Identify insights, area’s of opportunity- people, platforms, partnerships and relevant conversations for the brand to be part of across its core markets to drive strong impact, engagement & relevancy for the brand, as well as increasing share of conversation online.

• Develop inspiring briefs that inspire our creative agencies to deliver best in class work.

• Lead content production from brief to final output, ensuring a coherent creative strategy collaborating with creative partners e.g. creative agencies and internal centre of excellence, ensuring highest standard in delivery

• Coordinate with drive markets and internal / external stakeholders to deploy brand assets with consistency

• Ensure budget control and compliance with working / non-working budget guidelines

Implement pre and post-testing protocols to maximize asset quality and effectiveness

• Establish performance metrics to evaluate the impact of communication and content initiatives.

• Analyze data to derive insights and inform future strategies, ensuring a results-oriented approach.

• Report on key performance indicators to stakeholders, demonstrating the value of communication efforts.

If you recognize yourself in the description below, don’t wait to apply!

• 5-7+ years experience on a lifestyle brand in advertising agency or in a communication role.

• Are consumer-centric- have a track record of transforming consumer insights into actionable strategy & content

• Strong understanding of digital platforms, and creating impactful platform first assets

• Have a passion for content development- strong expertise and full knowledge of the process from conception to production and experience managing and working with creative agency.

• Are attuned to current culture-regularly keep your finger on the pulse of what is going on can extract insights & trends to inform future creative development

• Have a strong sense of style & aesthetics

• Are an inclusive decision maker- managing upwards, sharing information and working collaboratively

• Are a hands-on project manager

• Have good analytical skills with the ability to work with an array of data types – sales, financial, social, search, survey, digital analytics platforms and confidence writing and presenting to internal and external audiences with the ability to bring the audience with you

• Are a self-starter and have strong drive & passion.

Wait, there’s more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

Job Posting End Date:

Target Hire Date:

Target End Date: