Global Copywriter and Catalogue Touchpoint Owner

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology  systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources.

As Global Copywriter and Catalogue Touchpoint Owner you will be part of the global marketing team of the business unit Measuring Tools. You will be responsible to write global master copy for campaign creatives and product texts, as well to develop the business unit catalogue strategy. You will also take care of ensuring implementation with the business unit’s catalogue strategy in cooperation with the regional teams.

Your responsibilities will include the following:

• Enable marketing asset creation process with strong, brand-identical copies, which resonate with Bosch Measuring Tools target audiences
• Collaborate with lead agencies and regional stakeholders to ensure regional/local relevance and potentials of the global copies
• Develop the global BU catalog strategy based on overarching Marketing and touchpoint strategy for Business Unit and cross-BUs with a focus on improving engagement and conversion by ensuring a user-centric UX design, relevant and engaging content.
• The development of the catalog strategy also includes mixed solutions: digital and paper.
• Coordinate with the BU data quality manager for the correctness and completeness of the data
• Coordinate with the portfolio teams to include the latest products launches
• Coordinate with the other BUs to ensure an integrated PT solutions
• Coordinate with the “IT system” stakeholders that all the needed system capabilities for implementation are considered and implemented (e.g. digital print on demand solution)
• Steer with the Regions the usage of the catalogue and align on the regional adaptations

Which requirements are important to us?

   Background: You have a bachelor’s degree in Marketing, Communication, Business Administration or related field (Master is a plus).

-   Experience: In order to be successful in this job, you would need to have the majority of professional experiences listed below:

• You are passionate marketing expert with  more than 5 years of experience in marketing, especially on the creative field.
• You have creativity, ability to understand the target audiences of Power Tools. 
• You have deep understanding  sales and product-distribution mechanism.

-   Personality: If most of the sentences below are true to you, you’d have a good chance to a perfect match with our requirements:

• You are team player with a proven track record in digital marketing and/or digital sales.
• Solid project management skills and ability to handle complexity.
• You are excellent communicator, creative person and skilled in internal stakeholder management.
• You have positive and proactive attitude, creative mindset and willingness to not only apply but also build processes.
• You have strong result-orientation and clear commitment to achieving ROI targets.
• Profound analytical and contextual thinking with a data-driven mindset.

-  Working practice: Capability to handle a diverse landscape of internal stakeholders with differing interests across hierarchy levels.

-   Languages: You are fluent in English. Other language knowledge is an advantage.

Get to know our #LikeABosch benefits.

We would like to help you GROW, so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.

• Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to:

• Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.

• Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.

• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care, mobility (car sharing services) and recreation. You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability, we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes.

• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch?

Please apply with your English CV!

If you require any further information, please feel free to contact us on the following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.