B2B Content Manager

Reposted 19 Days Ago
Be an Early Applicant
Seoul
In-Office
Senior level
Software
The Role
As Global Content Manager, you'll drive Hopae's brand message through thoughtful content strategies, oversee editorial content creation, enhance brand visibility, and work closely with cross-functional teams to align content with market needs.
Summary Generated by Built In
🌍 About Hopae

At Hopae, we’re building the world’s most trusted digital identity platform — private, secure, and built for real life.🔐

We believe identity should be in your control — not locked behind outdated systems or gatekeepers.🛡️

Our decentralized tools help people and businesses verify trust instantly — across onboarding, credentials, finance, and gaming.⚙️📄💸🎮

Backed by top global investors, we’re on a mission to bring privacy-first identity to everyone, everywhere.🌐

We’re a fast-moving, async-first team with 10+ nationalities working across Seoul, Paris, and San Francisco.🌏💬

We build with speed, ownership, and purpose — and we’re just getting started.🚀

🎯 What You Will Do

As Global Content Manager at Hopae, you’ll be the voice of our brand — shaping how the world understands digital identity, and perceives Hopae. Your mission: grow Hopae’s thought leadership and inbound engine to drive awareness, consideration and new qualified leads.

  • Own the editorial strategy: lead the creation of blog posts, downloadable assets (white papers, reports, guides), customer success stories, etc.

  • Build scalable systems: develop frameworks and processes to operate content efficiently across regions.

  • Boost visibility & engagement: manage and grow Hopae’s presence across LinkedIn, Twitter, YouTube, and beyond.

  • Drive brand positioning: support corporate marketing to establish our product Hopae Connect as the first global “intermediary” in digital identity.

  • Lead content operations: oversee day-to-day execution of the content roadmap, ensuring quality and scale.

  • Optimize & amplify content: refine existing pieces, and develop repeatable distribution strategies to maximize reach and performance.

  • Track impact: report on KPIs, analyze performance, and translate insights into action.

You’ll collaborate closely with Sales, Product, Design, and Engineering — ensuring content aligns with market needs, product narratives, and growth goals.

🧠 Who You Are
  • 5+ years in B2B content marketing, with proven success in building inbound growth engines.

  • Exceptional storyteller: able to turn complex, technical topics into compelling narratives.

  • Impact-driven: you think in outcomes, not activities — always asking how content fuels awareness or pipeline.

  • Analytical: comfortable using data to measure performance and guide decisions.

  • Adaptable & experimental: thrive in fast-paced environments, willing to test, learn, and iterate.

  • Organized and autonomous: strong project management skills; able to juggle multiple initiatives across teams and deadlines.

  • Tech-savvy: passionate about technology, and curious about the identity landscape.

  • Fluent in English and another European language is a plus

⚡️ Fast Facts

💰 $6.5M raised from top global investors

📦 2.6M+ downloads of our sd-jwt-js library

🌍 10+ nationalities represented in our team

🔬 82 eID research projects completed

⚡ 98% reduction in onboarding time

🌐 3 projects accepted into the OpenWallet Foundation

🎁 Benefits

🌴 Unlimited PTO

🌍 Remote-friendly

🧠 Real ownership from Day 1

💬 Multicultural team

🚀 High-impact, global product

🌈 Inclusive, respectful culture

📚 Mentorship & learning support

📋 Interview Process

Here’s what candidates can expect when applying for this role:

  1. Recruiter Intro Call (30 min) – Get to know us

  2. Functional or Technical Interview (45 min) – Dive into your skills

  3. Culture Fit Conversation (45 min) – Collaboration & mutual alignment

  4. Offer 🎉

Note: Interview Process can differ depending on the roles

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The Company
HQ: Seoul
21 Employees

What We Do

Hopae is the digital identity technology provider that organizations use to transform identity verification management from a complex challenge into a strategic advantage.

Hopae offers a comprehensive suite of solutions encompassing Decentralized Identity (DID) infrastructure, customizable SDKs, identity verification APIs, and eID-as-a-service, with a strong emphasis on hybrid verification processes.

Our team has successfully demonstrated the capabilities of DID technology with COOV, a COVID-19 vaccination certification application in Korea, boasting 43 million monthly active users.

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