Global Content Director – Consumer Brands (f/m/d)

Posted Yesterday
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Weinheim, Baden-Württemberg, DEU
In-Office
Senior level
Other • Automation • Manufacturing
The Role
Sets global communication and content strategy for consumer brands, translating business and campaign objectives into emotional storytelling, content frameworks, and integrated programs. Leads advertising and social media agencies from concept through production, develops campaign roadmaps and communication toolkits, and manages and inspires global campaign and social media teams.
Summary Generated by Built In

Working at Freudenberg: We will wow your world!

Responsibilities:

  • Set the global communication and content strategy, shifting brand building from product facts to emotional connections across major consumer touchpoints
  • Turn brand, business and campaign objectives into compelling storytelling, content frameworks (e.g. editorial guidance and consistent messaging, processes and governance) and integrated programs across the consumer journey
  • Lead our primary advertising and social media agencies to create bold above-the-line and social concepts—and bring them to life from idea to production
  • Inspire and develop the Campaign Content team. Excite senior stakeholders behind brand building and campaign directions, content roadmap and communication toolboxes that deliver our strategic growth plan
  • Lead the global team of Campaign and Social Media specialists

Qualifications:

  • Strong university degree, ideally in Business Studies or Economics; an MBA is a plus
  • More than five years leading brand campaigns and content teams, with a strong grasp of emotional brand building
  • Experience across relevant media and content disciplines, spanning Advertising, social and digital content
  • The ability to turn business goals into compelling stories and integrated content—and lead creative agencies from concept to execution
  • Fluent English; additional languages are a plus

‎ ‎

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions GmbH

Skills Required

  • Strong university degree, ideally in Business Studies or Economics
  • More than five years leading brand campaigns and content teams
  • Strong understanding of emotional brand building
  • Experience across advertising, social media, and digital content disciplines
  • Ability to translate business goals into compelling stories and integrated content
  • Experience leading creative agencies from concept to execution
  • Fluent English
  • MBA
  • Additional languages

Freudenberg Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Freudenberg Group and has not been reviewed or approved by Freudenberg Group.

  • Healthcare Strength — Healthcare is considered strong at many U.S. sites, with low‑cost options, HSA contributions, and on‑site clinics in some locations.
  • Retirement Support — A 401(k) with company match is standard across U.S. entities, though exact match mechanics differ by business group and year.
  • Leave & Time Off Breadth — Paid time off is often described as good, with some locations offering generous holiday schedules.

Freudenberg Group Insights

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The Company
HQ: Weinheim
17,448 Employees

What We Do

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products and the most modern cleaning products. Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 170-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action. In 2022, the Freudenberg Group employed more than 51,000 people in some 60 countries worldwide and generated sales of more than €11.7 billion. Learn more about us and visit our digital home at freudenberg.com and read the stories that make us Freudenberg.​ Visit and follow us at www.freudenberg.com https://www.instagram.com/freudenberg.group/ www.youtube.com/FreudenbergGroup www.facebook.com/freudenberggroup *** Netiquette *** We look forward to receiving your comments and posts. On behalf of all users, we ask for constructive contributions, mutual respect, courtesy and tolerance. All contributions will be checked and we reserve the right to delete contributions. This applies in particular to unlawful content, incorrect statements, advertising for third parties, spam or slander. In addition, we reserve the right to remove comments that are otherwise inappropriate or incorrect. Contributions made by external users do not necessarily reflect Freudenberg’s opinion. Please find our data protect information here: https://www.freudenberg.com/fileadmin/downloads/english/2020-11_DataProtectionInformation_SocialMedia_EN.pdf

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