This is a unique opportunity to shape the strategic direction of a globally recognized brand by integrating consumer and competitive insights into the heart of innovation. Collaborating with enthusiastic teams and contributing to our mission, "To continually delight berry consumers through alignment with our customers and our berry growers.” Responsibilities
Ensure the proper use and execution of qualitative and quantitative research tools to uncover consumer needs, behaviors, and preferences across the global enterprise.
Translate consumer flavor data into actionable insights to support product leadership, brand strategy, and go-to-market planning.
Partner with marketing and commercial teams to ensure the consumer voice is embedded in strategic initiatives within the Research and Development Department.
Create a strong feedback loop to ensure innovation and achieve our mission, winning with flavor.
Monitor and analyze competitor activities, breeding programs, grower uptake, market trends, and emerging technologies.
Develop competitive global landscape reports and strategic briefings on new berry varieties being patented for leadership and product teams.
Collaborate with global business units and deployment managers to identify threats and opportunities across regions.
Act as a strategic partner to Research & Development Teams, Marketing, and Product Leadership teams across all global business units.
Facilitate knowledge sharing and alignment between global and regional teams to ensure insights are leveraged globally.
Support strategic planning and innovation roadmaps with data-driven recommendations.
- Bachelor’s degree in business, Marketing, Economics, or related field; advanced degree preferred
- 5+ years of experience in consumer insights, market research, or competitive intelligence
- Strong analytical skills with experience in data visualization and storytelling.
- Experience in agriculture, food, or CPG industries.
- Ability to influence cross-functional teams and senior stakeholders
- Excellent communication and project management skills.
- Experience managing third-party research providers and cross-functional teams.
- Ability to translate data into actionable insights for non-technical stakeholders.
- Strategic thinking and Berry business acumen.
- Experience Managing People: 5+ years
- Travel availability (30% national and international)
Compensation and Benefits
The following information is provided in good faith as a general description of the salary range and benefits for the position posted. The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors.
Salary Range estimated for the Global Consumer & Competitive Insights Manager: $103,560/year to $135,628/year.
Driscoll’s is committed to a culture of care and offers an attractive benefits package that varies between our locations. Benefits may include comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week (US). Other benefits may include: 401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP). More detailed information regarding the benefits package based on your geographic location, will be shared during the application process
Top Skills
What We Do
Driscoll’s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll’s is passionate about growing great tasting berries.
Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on family farms. Our independent berry growers then work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant.
Driscoll’s is serious about yummy berries! Driscoll’s is the trusted brand for Only the Finest Berries ™.
