Global Brand Manager Senseo / Pads

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. No matter who you are, where you come from, how you live your life, or how you enjoy your coffee or tea, you can fulfil your ambitions and contribute to our success.

When you grow, we grow, and coffee & tea grows.

UNLEASH YOUR POSSIBILITY!

Find out more at https://careers-ihq.jdepeets.com/

Job Description

To start with, the position of Global Brand Manager for Senseo sits comfortably in the Global Marketing Team. An incredibly diverse team that helps each other learn, grow, and develop. Just how we like it! As a Global Brand Manager for Senseo, you will be asked to shape and execute the brand strategy, lead impactful communication initiatives, and ensure global consistency of the Senseo brand. For this, we don’t just need you to be a knowledgeable professional but also strongly rely on your interpersonal skills as well as your drive for success. Know that you’ll have a crucial role in creating and protecting the impact we look for in our value chain. With this said, we like you to take responsibility over the following tasks:

COMMUNICATION BRIEFING & ASSETS DEVELOPMENT

• Brief and deliver Senseo campaigns: build inspiring briefs aligned with the brand strategy and lead the relationship with our global agencies.
• Define and deliver communication strategies in collaboration with the JDE media team, maximizing impact across all touchpoints, and set media and investment guidelines with the Global Media team.
• Deliver inspiring global communication playbooks.

BRAND GUIDELINES & VISUAL IDENTITY BUILDING

• Develop the brand visual identity guidelines consistently with the brand strategy.
• Create packaging and web design guidelines.

BRAND GUARDIANSHIP

• Serve as the global owner and guardian of Senseo's brand positioning, meaning, and visual identity.
• Align internal stakeholders to maximize adherence to global campaigns and ensure consistency of local assets with the brand vision.
• Ensure consistent brand presence across consumer touchpoints and markets in close collaboration with Digital, Ecommerce, DTC, and Versuni communication teams.

BRAND IMAGE KPIS ANALYSES

• Analyse brand KPIs and build recommendations to grow brand equity.
• Enhance and share best practices across countries by evaluating and enabling global roll-outs of these practices.
• Act as a role model and ambassador for JDE's marketing philosophy to internal stakeholders.

SENSEO GLOBAL MARKETING BUDGET

• Define and optimize Senseo's global marketing budget requirements.
• Coordinate the annual operating plan (AOP) and budget.

Qualifications

We are looking for a creative and entrepreneurial marketer with a drive for excellence. Someone who holds themselves accountable and doesn’t shy away from responsibility. Given the nature of the role, we feel it's important for you to have a certain level of seniority and experience in marketing as well as a solid understanding of your own added value. We thrive in diverse teams and look for people who appreciate that as much as we do.

We can give you a list of “must-haves,” however, that’s not how we view your candidacy. We do, of course, take into consideration how much experience you have with brand building and campaign development, but ultimately, we look at the bigger picture. To give you a bit of guidance as to what we feel is needed in this role, we’ll share our “nice-to-have” list with you:

• Master’s degree.
• 8+ years of relevant marketing experience.
• The ability to think and act as an entrepreneur.
• A curious, creative, and positive mindset.
• A knack for building win-win partnerships.
• A strong affinity for brand building with a proven track record in campaign development and design.
• Good analytical skills.
• Proficiency in English (spoken and written) at a professional level.

Additional Information

Your application at JDE Peet's
 If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

Whether or not you are with us, two, four or thirty years, it doesn’t matter. We help you build your skillsets and potential career. We offer a solid and competitive base salary and ad additional benefits to the mix. To name a few: Learning and development budget, career development, Insurances, pension plans and a minimum of 25 + 12 ADV days of paid holidays (because we care and want to offer you a healthy work – life balance)

#unleashyourpossibility #acupofamazing #LI-Hybrid