Global B2B Lifecycle Marketing Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App's Commerce ecosystem empowers customers and sellers with flexible omnichannel payment options, including Afterpay, Cash App Pay, Cash Card, as well as Offers and Advertising. With Cash App, we are on a mission to provide Americans with more accessible payment solutions outside of the traditional banking and credit systems.
The Global B2B Growth Marketing team is responsible for driving acquisition, retention and growth of our merchant network across our Commerce products and regions (Afterpay in Australia/New Zealand, Cash App Afterpay in the US, and Clearpay in UK).
As the Global B2B Lifecycle Marketing Manager, you will develop and optimize sophisticated multi-channel programs across the full merchant journey. Through strategic automation and personalization, you'll accelerate prospect acquisition, drive merchant engagement, and maximize retention. Working cross-functionally with Sales, Account Management, Data Science, Marketing Ops, Creative, and regional B2B marketing stakeholders, you will deliver data-driven campaigns that scale our global impact and drive revenue growth.
You Will

• Develop and execute high-impact lifecycle marketing strategies to drive engagement and revenue growth across the full end-to-end prospect and merchant journey
• Manage end-to-end lifecycle campaigns, including segmentation, targeting, scheduling, deployment, and optimization across multiple channels
• Drive strategic briefs and production of content and messaging tailored to merchant segments and lifecycle stages, from acquisition through retention
• Collaborate with cross-functional teams (sales, marketing, product, account management) to define segment strategies, lifecycle goals, and orchestrate integrated campaigns with clear feedback loops and reporting frameworks
• Stay current with lifecycle marketing trends, best practices, and emerging technologies to continuously enhance program effectiveness
• Leverage marketing automation, CRM, and analytics platforms to track campaign effectiveness, analyze lifecycle metrics, and optimize performance across the merchant journey
• Partner with MarTech & Ops teams to develop sophisticated automation workflows and journey orchestration in marketing automation platforms
• Partner with Data Science to standardize lifecycle marketing dashboards and reporting frameworks to track merchant progression through key stages
• Deliver actionable insights to stakeholders on lifecycle program performance, including conversion metrics, engagement trends, and optimization opportunities
• Apply data-driven experimentation across lifecycle stages to continuously improve merchant acquisition, engagement, and retention metrics

Impact You'll Make:

• Strategic Impact:
• Drive revenue growth through data-driven, multi-channel lifecycle programs spanning acquisition, engagement, and retention
• Own end-to-end lifecycle strategy development and execution, proactively identifying opportunities and solutions across the merchant journey
• Operational Excellence:
• Orchestrate sophisticated automation and experimentation across channels (email, SMS, paid media, webinars) to optimize merchant conversion and revenue
• Lead cross-functional initiatives with Sales, Product, Marketing, and Regional teams to deliver high-impact campaigns and cross-sell opportunities
• Technical Leadership:
• Partner with Marketing Operations to architect advanced marketing automation workflows and analytics frameworks
• Champion continuous optimization through A/B testing and data-driven experimentation across all touchpoints

You Have

• 8+ years of B2B lifecycle/growth marketing experience, with proven success in multi-channel campaign management
• Deep expertise in marketing automation platforms (Marketo, Salesforce, SMS)
• Track record of driving global initiatives in a matrix organization
• Outstanding communication skills with ability to influence cross-functional teams and empower regional partners
• Strong project management capabilities and campaign planning expertise
• Self-motivated professional who excels in fast-paced, complex environments
• Innovation-driven mindset with commitment to experimentation and industry best practices

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.