The Role
Manage and expand Binance’s global affiliate network by recruiting, onboarding, and supporting YouTubers, media partners, influencers, and KOLs. Oversee key affiliate accounts, analyze performance, create ROI-focused campaigns, build reports, monitor competitors, and detect partner fraud. Collaborate with internal teams and developers to improve affiliate tools, resolve issues, and optimize channel performance. The role requires crypto and affiliate marketing expertise, strong communication, and analytical skills.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a dedicated and dynamic individual to join our affiliate team, focusing on managing an expanding network of affiliates. This role primarily involves collaborating with prominent KOLs to ensure the effectiveness of their promotional efforts. A significant aspect of the position includes liaising with various internal departments to equip affiliates with the necessary assets and tools to attract more users to Binance. The ideal candidate will possess an analytical mindset, a background in marketing or public relations, and excellent communication skills for both internal and external interactions. Given Binance's extensive affiliate network, you will be expected to deliver exceptional value through your work, surpassing competitors in the quest for top affiliates.
The role requires proficiency in using in-house tools, necessitating quick learning and collaboration with developers to enhance systems and interfaces, resolve issues, and conduct comprehensive analyses of existing data.
Before applying, please conduct an analysis of the current affiliate program and submit a brief cover letter outlining the next steps Binance should take to further expand the affiliate channel. You will also be required to complete a complex test challenge following the initial interview.
Responsibilities:
- Growing affiliate network: cold outreach to YouTubers, Media, Influencers. Negotiations, onboarding, paperwork if needed
- Managing key accounts: regular communication with affiliates, analyzing their performance, and offer recommendations on how to improve
- Creating and executing promotional campaigns with a focus on ROI
- Building reports using internal data, optimizing overall affiliate channel performance
- Monitoring competitor space and adjusting our strategy accordingly
- Fraud detection, revealing the new scam schemes and any sort of manipulation by partners
Requirements:
- Experience in managing large affiliate programs, preferably in the fintech space, ideally in the crypto space
- A business development background is a plus
- Understanding of the crypto space
- Excellent communication and presentation skills
- Experience in working with media, celebrities, key partners, or influencers
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Skills Required
- Experience managing large affiliate programs, preferably in fintech and ideally cryptocurrency
- Understanding of the cryptocurrency space
- Excellent communication and presentation skills
- Experience working with media, celebrities, key partners, or influencers
- Fluency in English
- Additional language proficiency
- Business development background
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
