At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We’re driven by our vision of ‘Food and Companionship Enriching Life’ and our approach to sustainability – the Elanco Healthy Purpose™ – to advance the health of animals, people, the planet and our enterprise.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Your Role:
Are you a strategic thinker with a passion for retail success? As a Trade Marketing Manager, you will play a vital role in shaping how our products stand out in a crowded marketplace. You'll develop and implement innovative marketing strategies targeted at businesses, wholesalers, retailers, and distributors. Your focus will be on building strong retailer relationships, differentiating our offerings from competitors, and driving demand to achieve ambitious sales goals. This role offers an exciting opportunity to make a significant impact on our brand's visibility and market share.
Your Responsibilities:
- Develop trade marketing strategies: Create and implement strategies to increase brand perception and sales, such as product launches, loyalty programs, and public relations
- Act as the key liaison between product development and buyers
- Maintain customer relationships for future purchases
- Cultivate programs that ensure products sell in-store
- Analyze performance: Track and analyze the performance of trade marketing initiatives, and share insights with stakeholders
- Manage budgets: Develop and monitor budgets for trade marketing activities
- Conduct market analysis: Understand consumer, retailer, and competitor trends
- Identify growth opportunities: Use data insights to refine trade marketing plans
- Manage relationships: Build and maintain relationships with partners and clients
- Manage category management: Manage category and space, and develop appropriate range by channel
- Ensure brand KPI targets: Ensure attainment of brand KPI targets, and track and take action on KPIs .
What You Need to Succeed (minimum qualifications):
- Bachelor Degree;
- Extensive industry knowledge, 5-7 years experience in trade marketing;
- Showroom, trade marketing, or tiered distribution experience;
- Fluent English;
- Analytical skills: Experience analyzing large amounts of data and trends
What will give you a competitive edge (preferred qualifications):
- Good presentation and communication skills
- Proficiency in Excel and PowerPoint
- Good interpersonal skills
- Strong knowledge of consumer industry
- Strong range management
- Ability to think critically and creatively
Additional Information:
- Hybrid work model (3x in the office)
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Elanco Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Elanco and has not been reviewed or approved by Elanco.
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Leave & Time Off Breadth — Time off options are broad, including PTO, flexible leave, and the ability to purchase additional vacation. These provisions are highlighted as supportive of work-life balance.
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Healthcare Strength — Health coverage includes medical, dental, and vision alongside company-paid life, disability, and wellness support. Pet insurance and assistance programs reinforce a comprehensive wellbeing offering.
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Retirement Support — Retirement offerings include a U.S. 401(k) and, for some employees, access to a defined benefit pension. These programs add meaningful long-term value to total rewards.
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What We Do
At Elanco, we work to improve the health of animals through innovative products and services for pets and farm animals around the world. As a global animal health company, we provide solutions that empower our customers to advance a vision of Food and Companionship Enriching Life. Since 1954, Elanco has committed to empowering veterinarians, farmers, and all those who care for animals with the tools they need to help animals live healthy lives. Healthier animals are the key to making our lives better - This is the fundamental belief uniting all global Elanco employees. That’s why we are committed to the idea that our business can be a unique force for good for all in society. Through our Elanco Healthy Purpose™ framework of Environmental, Social and Governance (ESG) commitments, we focus on delivering sustainable solutions to advance the well-being of animals, people and the planet. This program also enables our employees around the world to take paid time off to make an impact as a volunteer, offering their time or talent to give back to our customers, causes and communities. #ElancoHealthyPurpose #WeAreElanco
